Archive: Mobile Marketing

What Sponsors and CROs Need to Know About iOS 13 and Mobile Ads

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Posted: December 5th, 2019

Apple’s iOS 13 means changes for Facebook and Google advertising. Here’s how the updates will likely impact patient outreach for clinical trials.

4 Ways Mobile Technology is Transforming Clinical Trials

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Posted: June 20th, 2018

mHealth is providing researchers with increased opportunities for data collection, patient engagement, and trial recruitment.

New Clinical Trial Patient Recruitment Best Practices for 2018

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Posted: January 3rd, 2018

Struggling with patient recruitment and retention? Ring in the new year with these best practices for clinical trial marketing.

mHealth and Clinical Trials: What’s the Hold Up?

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Posted: August 16th, 2017

As mHealth’s popularity continues to increase across the medical industry, clinical trials have been slow to adapt.

Bolstering Diversity in Clinical Trials

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Posted: August 10th, 2016

Clinical trials have a diversity problem, and it could be having a negative impact on their ability to secure FDA approval. Here’s what you need to know.

2016 Trends for Digital Recruitment in Clinical Trials

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Posted: January 26th, 2016

Clinical trial recruiters have an ongoing (and ever-growing) need to find and retain new trial participants. Here are some new digital marketing techniques that are revolutionizing how CROs and program coordinators engage with patients and bolstering the ROI on their marketing spend.