Use Digital Marketing to Combat Patient Fears about Placebos in Clinical Trials
As it turns out, placebos in clinical trials are much less common than people think. So how can CROs and sponsors reassure patients that they will receive treatment?
Keep Clinical Trial Patients Engaged from Recruitment to Enrollment
Turn leads into enrolled clinical trial participants with digital tools that keep patients engaged every step of the way.
How to Start a Clinical Trial Paid Search Campaign
Paid search ads are one of the most powerful ways to recruit patients to your clinical trial. Define your keywords, audience, goals, copy, and budget up front for the best chance of success.
The Most Underutilized Pharma Marketing Audience? Caregivers.
Many caregivers make all the financial and practical decisions for patients. It’s time for pharma marketers to understand how caregivers think.
Report: Receiving Clinical Trial Results Makes Patients More Likely to Participate
A recent study reveals that sharing clinical trial results with patients can help boost trial participation and engagement.
Who Benefits from Introducing Digital Health into Clinical Trials?
Patients, physicians, and researchers all have something to gain from digital health. Here’s how CROs and sponsors can overcome key obstacles to integrate connected technology into clinical trials.
4 Patient-Centric Clinical Trial Trends for 2019
2019 is the year of the patient. Here’s how CROs and sponsors can tap into patient-centric models to improve trial recruitment and retention.
What Makes Potential Patients Click on Clinical Trial Search Ads?
Learn what makes some clinical trial search ads a flop and others a success.
How Digital Marketing Can Help Clinical Trials Rescue Their Studies
A comprehensive digital marketing plan can be a struggling clinical trial’s lifeline.
