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Author: mchauhan

Three Reasons Social Media Should Be a Strategic Priority for Clinical Trials

Patient recruitment is still major pain point for clinical trials – here’s how social media can help.

FDA Spearheading New Efforts to Improve Patient Enrollment in Clinical Trials

The FDA is recognizing the importance of patient engagement in the clinical trial enrollment process – it’s time the industry followed suit.

FDA Releases New Clinical Trial Diversity Data

Patient diversity in clinical trials is improving slowly – here’s one solution that might help speed things up.

Measuring the ROI of Patient Centricity in Clinical Trials

Patient centricity has become a best practice for the clinical trial industry – but how do you go about measuring the return on patient engagement?

How AI and Machine Learning Will Transform Drug Development

Nearly every industry on the planet has embraced artificial intelligence and machine learning technologies – it’s high time the clinical R&D community followed suit.

Facebook Advertising and Clinical Trial Recruitment

This infographic highlights some of Facebook’s key features and functions that make it so ideally suited for clinical trial recruitment.

Using Dynamic Digital Content to Encourage Clinical Trial Participation

In order to bolster clinical research awareness and participation, trials need to invest in dynamic content marketing and digital advertising.

New Survey Highlights Need for Better Patient Engagement in Clinical Trials

A new survey indicates that when it comes to patient engagement in clinical research, there’s still a lot of room for improvement.

The Call to Increase Patient Awareness About Clinical Research Opportunities

As the pace of drug development continues to ramp up, clinical trials can’t depend solely on physician referrals.

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