Why Using a Local Advertising Agency is Less Relevant in a Digital World
Should medical organizations still rely on local advertising agencies to run their digital campaigns?
How Facebook’s Ad Targeting Accelerates Clinical Trial Recruitment
Facebook’s advertising platform offers a wide variety of targeting options, many of which are ideally suited for online patient recruitment.
Roundtable On Rare Disease Clinical Trials Highlights Industry’s Unique Challenges
If rare disease clinical trials want to recruit patients more effectively, they need to embrace innovative digital technologies.
What’s the Best Digital Ad Platform for Clinical Trial Recruitment: Facebook, Google, or Both?
Clinical trials are increasingly relying on digital advertising for patient recruitment – but which platforms are the most effective?
Why Jimmy Kimmel Is 100% Right About Healthcare
Affordable access to vital healthcare services isn’t a political issue – it’s a basic human right.
The Negative Financial Impact of Patient Nonadherence in Clinical Trials
Patient nonadherence costs the clinical trial industry millions – but innovative new technologies may be able to help.
Want to Recruit More Prospective Patients for Your Clinical Trial? Start Advertising on Facebook
Facebook’s large and highly relevant audience make it an ideal platform for digital clinical trial recruitment.
Overcoming Clinical Trial Recruitment Obstacles With Digital Advertising
As patients become increasingly empowered, sponsors and CROs need to update their recruitment tactics accordingly.
Considering eRecruitment for Your Clinical Trial? Here’s What to Look for In a Vendor
Digital advertising for clinical trial recruitment is a no-brainer – but your degree of success largely depends on the quality of your vendor.
