5 Trends for Digital Patient Outreach in 2020
In 2020, sponsors and CROs should expect to focus on content marketing, caregiver engagement, and new models of clinical trial patient recruitment.
Google’s New Policy on Recruiting Patients for Experimental Treatments
In a recent blog post, Google announced that it will prohibit advertising for unproven medical treatments. Here’s what this new policy means for sponsors and CROs.
How to Boost Patient Engagement for Cervical Cancer Clinical Trials
For Cervical Cancer Awareness Month, we examine how adopting a patient-centric approach can improve clinical trial experiences for cervical cancer patients.
How Google’s BERT Update Will Impact Clinical Trial Recruitment
Google is updating its search algorithm in a big way. What does this mean for sponsors and CROs?
How to Boost Clinical Trial Recruitment with Long Tail Keywords
Using the right long tail keywords can help sponsors and CROs drive clinical trial recruitment initiatives.
How Sponsors and CROs Can Build Patient Trust in Clinical Trials
By prioritizing informational content and embracing social media, sponsors and CROs can build lasting connections with patients.
RWE Won’t Replace Clinical Trials – But It Can Improve Them
Although real world evidence (RWE) is gaining steam in the healthcare industry, it doesn’t pose a threat to traditional clinical trials. Here’s what sponsors and CRO’s need to know:
What Sponsors and CROs Need to Know About iOS 13 and Mobile Ads
Apple’s iOS 13 means changes for Facebook and Google advertising. Here’s how the updates will likely impact patient outreach for clinical trials.
How Sponsors and CROs Can Make Clinical Trial Data More Accessible
Sponsors and CROs can improve patient centricity and boost clinical trial recruitment by developing better data-sharing practices.
