How to Create a Personalized Experience for Clinical Trial Patients
The most effective clinical trials combine virtual elements with onsite visits, giving patients the power to customize their own experiences.
Mount Sinai’s New Research Center Focuses on AI – Here’s What that Means for Clinical Trials
Mount Sinai has announced the 2021 launch of a dedicated AI research center that will study how the technology can enhance the quality of care patients receive and improve the outcomes they achieve.
Microsoft Thinks AI Could Solve Clinical Trial Recruitment Problems
By matching eligible patients with clinical trials, Microsoft’s new AI bot may help address long-standing recruitment challenges.
Using Data to Boost Patient Enrollment and Improve Clinical Trial Design
Data analytics can help make clinical trials more efficient, cost-effective, and patient-centric.
Swipe Right to Enroll in a Clinical Trial: Are Patient Recruitment Apps the Future or a Fad?
Mobile apps may provide some benefits to patients looking for clinical trials, but digital marketing remains the gold standard of patient recruitment.
Big Tech’s Growing Interest in Clinical Trial Marketing
Alphabet’s Verily is partnering with major pharma companies, marking an industry-wide shift toward patient-centric trial design and strategic digital patient recruitment.
How Showing Appreciation for Past Clinical Trial Patients Can Help to Recruit New Ones
A recent initiative undertaken by pharmaceutical company Eli Lilly shows the importance of saying, “Thank You,” to clinical trial patients.
Many Clinical Trials Go Unpublished. Here’s How Digital Marketing Can Help.
Many clinical trials struggle with recruitment and publishing delays, but digital marketing initiatives can help sponsors and CROs meet important deadlines.
How One Hospital Is Reaching Rural Patients for Clinical Trial Recruitment
Recruiting patients in rural areas can help clinical trials meet enrollment benchmarks while simultaneously providing potentially life-saving treatment to underserved populations.
