Background
A healthcare technology company specializing in digital therapeutics partnered with SubjectWell to provide patient recruitment for their type 2 diabetes clinical trial. SubjectWell delivered digital recruitment support leveraging a proprietary diabetes platform and patient database.
The Challenge
SubjectWell needed to ensure that the patient population represented the overall diabetic population, especially in recruiting patients over 65 and patients of color.
The Solution
SubjectWell needed to ensure that the patient population represented the overall diabetic population, especially in recruiting patients over 65 and patients of color.
“59 randomizations, exceptional! Thank you very much and congratulations to you and your team. Great work!”
The Results
SubjectWell tracked and managed all patient leads and pre-screened patients (60,000+)to provide detailed reporting on diversity targets:
Age
Target
Actual
18-44
12.7%
7.3%
65+
43.3%
62.3%
18-44
41.9%
30.4%
Gender
Target
Actual
Men
50.9%
44.9
Women
41.9%
55.1
Age
Target
Actual
White
51.2%
43.3%
Hispanic
24.3%
22.1%
Black
18.2%
25.7%
Asian American
4.3%
3.1%
Native American/Alaskan
1.9%
1.3%
Unknown
0%
4.5%
| Criteria | Considerations | Creative Insight |
|---|---|---|
| Eligibility | Age, gender, medical history, or disease stage | Tone, imagery, and messaging |
| Complexity and burden | Multiple visits, invasive procedures, or long durations | Emphasize benefits like compensation, convenience, or altruism |
| TA and condition | Rare or chronic | Rare: Highly personalized, community-based creative
|
| Sense of urgency | Tight enrollment timelines or longer | Global: Requires multilingual, culturally sensitive creative; multilingual companions that serve sites and patients
|
| Regulatory | IRB/EC compliant | Truthful, non-coercive, and medically accurate |
| Diversity | Diversity Action Plans | Inclusivity in visuals, language, and outreach channels to ensure all eligible populations feel represented |
| Incentives | Tangible and intangible | Compensation, access to care, or new treatments; altruism |
