The Clinical Trial’s Guide to Responsive Search Ads
The next chapter in the Google Ads saga is responsive search, which allows clinical trials to test the most effective headlines and descriptions for patient recruitment.
Choosing a Digital Marketing Agency for Clinical Trial Recruitment
If you have concerns about patient recruitment and retention, the right digital marketing agency can make all the difference in getting your clinical trial off the ground.
How Facebook’s Demographic Targeting Changes Affect Clinical Trial Marketing
Starting this fall, Facebook will no longer allow advertisers to target based on racial and ethnic identifiers. Here’s what that means for clinical trials looking to recruit a racially diverse group of patients.
How Digital Marketing Can Help Clinical Trials Publish Faster
When clinical trials don’t publish, patients don’t get better. Here’s how digital technology, including digital marketing, can help.
Don’t Think You Need Digital Marketing for Patient Recruitment?
Sponsors and CROs without a digital marketing strategy risk missing crucial patient recruitment benchmarks.
Why Are We Leaving Older Adults Out of Clinical Trials?
Clinical trials often exclude patients over 70 years old from participating. Why has this become a trend, and what does it mean for the efficacy of clinical research?
Minority Patients Underrepresented in Clinical Trials – But They Want to Participate
Effective clinical trials rely on diverse patient populations. So why are minority participants consistently underrepresented?
Mayo Clinic Finds 80% Increase in Clinical Trial Enrollment with IBM Watson
AI’s success in boosting clinical trial enrollment for breast cancer studies shows that a tech-forward patient recruitment strategy works.
Understanding Why Patients Drop Out of Clinical Trials
Why do so many patients drop out of clinical trials? As it turns out, we can’t fix the ongoing patient retention problem without knowing the answer.
