How Digital Marketing Lowers Clinical Trial Recruitment Costs
Clinical trial costs are skyrocketing with no end in sight – is digital marketing the solution?
How Data Transparency In Clinical Trials Would Improve Patient Recruitment
Improving patient enrollment in clinical trials may depend on greater data transparency within the healthcare industry.
FDA Releases New Clinical Trial Diversity Data
Patient diversity in clinical trials is improving slowly – here’s one solution that might help speed things up.
Want to Recruit More Prospective Patients for Your Clinical Trial? Start Advertising on Facebook
Facebook’s large and highly relevant audience make it an ideal platform for digital clinical trial recruitment.
Patient Centricity in Clinical Trials Explained, Pt. IV
The final installment of our four-part series on patient centricity in clinical trials: emerging technologies and best practices for patient engagement.
Patient Centricity in Clinical Trials Explained, Pt. III
Part three of our four-part series on patient centricity in clinical trials: How does a patient-centric approach actually improve recruitment and retention outcomes?
Patient Diversity in Clinical Trials: How Technology Can Make a Difference
Ethnic and racial diversity in clinical research is still a massive issue, and sponsors and CROs need to seek out more scalable, cost-effective solutions.
Digital Disconnect: Why Won’t Clinical Trials Embrace Online Advertising?
Clinical trial recruiters have been slow to adopt digital advertising best practices, leading to longer enrollment periods and untenably high costs.
Empowered Patients Demand Better Engagement from Clinical Trials
As healthcare consumers take more control of their path to treatment, pharma companies need step up their level of engagement if they want to remain competitive.
