Why Patients Drop Out of Clinical Trials and What Marketers Can Do About It
Attracting patients for a clinical trial is one thing, keeping them involved from start to finish is another. Clinical trial marketers face the constant challenge of recruiting patients for clinical trials; however, dropouts can jeopardize the results of a trial, wasting valuable resources. For example, in “The Prevention and Treatment of Missing Data in Clinical […]
4 Ways to Raise a Clinical Trial’s Digital Profile
Recruiting patients for a clinical trial is always a marketer’s first priority. As more and more patients are turning to the Internet for information about their health, the same is true about patients looking to participate in a clinical trial.
Steps to Take Before Beginning Clinical Trial Recruitment
The old saying that “hindsight is better than foresight” may not be the best strategy to follow when it comes to clinical trials. While learning from past mistakes can be helpful, in this case it is far better to look ahead and try to minimize the amount of problems that may occur. Far too much […]
Top 3 Reasons People Participate in Clinical Trials
One of the biggest challenges clinical trial marketers face is patient recruitment. Whether you are targeting your efforts online or are using more traditional methods of recruitment-or both-it is essential to understand the underlying reasons people sign up for a clinical trial. Identifying these motivating factors will help you to more successfully appeal to potential […]
Updating NIMH’s Points to Consider for Clinical Trial Recruitment
In June of 2005 the National Institute of Mental Health (NIMH) released its “Points to Consider about Recruitment and Retention While Preparing a Clinical Research Study.” While many of the points it outlines are still quite valid, some of the suggestions need to be updated, especially in light of the many incredibly effective digital marketing […]
Capitalize on Better Clinical Trial Design with Improved Clinical Trial Recruitment
An August 13 Forbes.com article by Henry I. Miller and S. Stanley Young asked whether designing better clinical trials would be helpful in lowering development costs and yielding more new pharmaceuticals. The authors urged designers of clinical trials to think outside the box to reduce the various diversity gaps in trial participants and moderate the […]
Promote Your Research Departments, Promote Your Clinical Trial
The successful marketing of your clinical trial can make or break a product launch. But let’s face it: clinical trials are not always the easiest sell. By focusing on promoting not just your clinical trial, but also your research department and overall “brand,” you gain enhanced opportunities to engage and retain clinical trial participants.
Can Savvy Marketing Solve the Problem of Low Clinical Trial Recruitment?
Pharmaceutical-technology.com recently posted an item about the abysmal results of clinical trial recruitment. The article reported that 15-20% of trials never get off the ground, simply because they are unable to enroll a single participant! Furthermore, the article reported on an alarming drop in patient enrollment and retention rates, with more than two-thirds of trial […]
3 Ways to Keep Patients Engaged During Long-term Clinical Trials
The process of bringing a drug to market can be a very long journey. According to the American Cancer Society, it takes about eight years on average for a cancer drug to make the journey from clinical trials to FDA approval.
