Creating the Ultimate App for Your Clinical Trial
Mobile devices are rapidly changing the way people seek information. In fact, in February 2014, more Americans used smartphones and tablet apps to access the Internet than personal computers for the first time in history.
Holding Down Costs for Clinical Trial Recruitment
The costs of patient recruitment and retention are often under-recognized when budgeting for clinical trials. In an article published in International Pharmaceutical Industry in February 2013, Elio Evangelista of Cutting Edge Information stated that, “In today’s competitive pharmaceutical industry, the contest to recruit patients into clinical trials may be fiercer than the race to discover […]
4 Challenges of Clinical Trial Recruitment and How to Overcome Them
Patient recruitment and retention are two critical factors in today’s clinical trials. Successful communication that results in a qualified pool of applicants, along with a high rate of participant retention, can lead to useful trial results which can propel a product or prescription medication to the top of the industry. Poorly implemented marketing and recruitment […]
How to Use Internet Marketing to Promote Your Clinical Trial
Getting good participation in your clinical trial not only helps people get access to the latest drugs and medical procedures, but having a varied cross section of people in your trial helps increase its statistical validity.
Lessons to Be Learned for Clinical Trials
FHI 360 , a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions, published a Communications Handbook for Clinical Trials: Strategies, Tips, And Tools To Manage Controversy, Convey Your Message, And Disseminate Results . FHI 360 serves more than 60 countries.
Avoid These Top Three Mistakes in Clinical Trial Marketing
Clinical trial marketing is a very important component in successfully bringing a new medical device or pharmaceutical product to market. Business revenue and reputation both ride on the marketer’s success in attracting a significant pool of eligible applicants and maintaining contact with participants throughout the course of the trial. Additional audiences, such as doctors and […]
Digital Recruitment for Clinical Trials
There are many trends which are shaping the development of clinical trial recruitment – increased regulation, emerging markets, provider consolidation, and changing participant demographics – but perhaps none is quite so crucial as the advancement of the digital age. As more patients use online methods to find healthcare information, the next generation of clinical trial […]
The Importance of Clear Communications in Clinical Trial Marketing
We place great emphasis on the importance of clear communications – employees attend seminars, couples work with counselors, politicians hold “town hall” meetings – all in the name of improving communications, but sometimes this is easier said than done. This is especially true in clinical trial marketing because of the different target audiences such as […]
Increase Clinical Trial Recruitment With an Integrated Marketing Strategy
Successful clinical trial recruitment can result in study results that help propel a medical product or drug into the national awareness. On the other hand, difficulty in clinical trial recruitment can result in poor results or higher costs for the trial. Those conducting clinical trials need to communicate to a number of audiences to increase […]
