Want More Quality Clinical Trial Recruits? Fix Your Website
When it comes to finding clinical trial candidates online, getting your message in front of the right people is half the battle – which means your website must be designed with its audience in mind. At the end of the day, potential participants won’t spend any time on your page if they don’t like what […]
Your Digital Marketing Tool Belt for Clinical Trial Recruitment: Paid Ads (Search and Social)
CROs and patient coordinators must be able to quickly and affordably find qualified clinical trial participants. Paid digital ads offer a uniquely effective opportunity to reach a highly targeted and qualified audience.
Why Digital Marketing Is Your Best Bet for Recruiting Patients with Rare Conditions for Clinical Trials
Recruiting patients with rare and terminal conditions presents a major challenge for CROs and patient coordinators – but digital marketing techniques can help.
2016 Trends for Digital Recruitment in Clinical Trials
Clinical trial recruiters have an ongoing (and ever-growing) need to find and retain new trial participants. Here are some new digital marketing techniques that are revolutionizing how CROs and program coordinators engage with patients and bolstering the ROI on their marketing spend.
Digital Marketing Lowers Lead Costs for Clinical Trials
Concern about the rising cost of clinical trials has been evident for years. In a 2009 article author Roger Collier cited figures from the Tufts Center for the Study of Drug Development which revealed that the clinical trial costs of drug development alone had increased at least five times faster than pre-clinical costs between the […]
Using eRecruitment Leads to More Qualified Applicants for Clinical Trials
There is a major disconnect between the number of Americans who say they would participate in a clinical trial and those who actually follow through on that premise. In a June 2013 poll on clinical research, Zogby Analytics and Research!America found that over two-thirds (72%) of the respondents would be likely to participate in a […]
Digital Patient Recruitment Tips the Scales for Clinical Trials
In January 2015 a Forbes Pharma and Healthcare contributor posted an article asking the burning question, “How Can We Encourage Participation in Clinical Trials?” In it, author Judy Stone sited many of the statistics which have become all too familiar to those involved in clinical trial marketing today – lack of physician support, astonishingly low […]
Why Selecting the Right Digital Advertising Vendor Matters for Your Clinical Trial
The value of digital advertising in boosting patient recruitment for clinical trials is undeniable. However, not all digital advertising firms are created equally. Not only do digital advertising vendors have different degrees of experience when it comes to patient recruitment, clinical trials, and the field of healthcare in general, but finding a vendor with the proven […]
Not Using Digital Advertising for Your Clinical Trial Patient Recruitment?
Just under 40 percent of all clinical trials fail to meet their enrollment targets, and more than 10 percent don’t even manage to enroll a single patient, according to a Tufts Center for the Study of Drug Development (Tufts CSDD) Impact Report. In order to avoid an equally ill-fated outcome, e-recruiting is an increasingly important part […]
