How AI and Machine Learning Will Transform Drug Development
Nearly every industry on the planet has embraced artificial intelligence and machine learning technologies – it’s high time the clinical R&D community followed suit.
Facebook Advertising and Clinical Trial Recruitment
This infographic highlights some of Facebook’s key features and functions that make it so ideally suited for clinical trial recruitment.
New Survey Highlights Need for Better Patient Engagement in Clinical Trials
A new survey indicates that when it comes to patient engagement in clinical research, there’s still a lot of room for improvement.
The Call to Increase Patient Awareness About Clinical Research Opportunities
As the pace of drug development continues to ramp up, clinical trials can’t depend solely on physician referrals.
Why Using a Local Advertising Agency is Less Relevant in a Digital World
Should medical organizations still rely on local advertising agencies to run their digital campaigns?
Roundtable On Rare Disease Clinical Trials Highlights Industry’s Unique Challenges
If rare disease clinical trials want to recruit patients more effectively, they need to embrace innovative digital technologies.
What’s the Best Digital Ad Platform for Clinical Trial Recruitment: Facebook, Google, or Both?
Clinical trials are increasingly relying on digital advertising for patient recruitment – but which platforms are the most effective?
Why Jimmy Kimmel Is 100% Right About Healthcare
Affordable access to vital healthcare services isn’t a political issue – it’s a basic human right.
The Negative Financial Impact of Patient Nonadherence in Clinical Trials
Patient nonadherence costs the clinical trial industry millions – but innovative new technologies may be able to help.
