Study Shows Patients Are Open to Clinical Trials, But Can’t Find Them
In a recent study, 73% of people who had not participated in a clinical trial reported they would be open to doing so. Now it’s up to sponsors and CROs to engage this untapped audience.
Developing a Clinical Trial PPC (Pay-Per-Click) Budget for Patient Recruitment Campaigns
Here’s how CROs and sponsors can use Per-Per-Click (PPC) to boost enrollment, while staying within the allotted budget.
Johnson & Johnson Gears Up for Fully Virtual Clinical Trial
Johnson & Johnson is teaming up with Apple for an important telemedicine initiative. How will their innovative approach impact the future of clinical trials?
Allowing Patients to Use Their Own Words Generates Better Clinical Trial Insights, Study Finds
A patient-centric approach to clinical trials doesn’t just improve participation – but may also lead to more valuable medical insights.
Use Digital Marketing to Combat Patient Fears about Placebos in Clinical Trials
As it turns out, placebos in clinical trials are much less common than people think. So how can CROs and sponsors reassure patients that they will receive treatment?
Keep Clinical Trial Patients Engaged from Recruitment to Enrollment
Turn leads into enrolled clinical trial participants with digital tools that keep patients engaged every step of the way.
How to Start a Clinical Trial Paid Search Campaign
Paid search ads are one of the most powerful ways to recruit patients to your clinical trial. Define your keywords, audience, goals, copy, and budget up front for the best chance of success.
The Most Underutilized Pharma Marketing Audience? Caregivers.
Many caregivers make all the financial and practical decisions for patients. It’s time for pharma marketers to understand how caregivers think.
Report: Receiving Clinical Trial Results Makes Patients More Likely to Participate
A recent study reveals that sharing clinical trial results with patients can help boost trial participation and engagement.
