How Digital Advertising Helps Clinical Trials Recruit Elderly Patients
The clinical trial community still believes that older patients aren’t online – here are some facts and figures to help dispel that myth.
New Study Reveals Reason for Lack of Minority Participation in Clinical Trials
What’s the largest barrier to clinical trial participation for minority patients? You might be surprised.
How Digital Marketing Lowers Clinical Trial Recruitment Costs
Clinical trial costs are skyrocketing with no end in sight – is digital marketing the solution?
FDA Spearheading New Efforts to Improve Patient Enrollment in Clinical Trials
The FDA is recognizing the importance of patient engagement in the clinical trial enrollment process – it’s time the industry followed suit.
Patient Centricity in Clinical Trials Explained, Pt. I
Patient centricity has become a buzzword in the clinical trial industry – but what does it really mean?
Patient Diversity in Clinical Trials: How Technology Can Make a Difference
Ethnic and racial diversity in clinical research is still a massive issue, and sponsors and CROs need to seek out more scalable, cost-effective solutions.
Why Digital Marketing is an ROI Life-Saver for Clinical Trials
Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike.
Clinical Trial Recruitment and Online Patient Communities
How have online patient communities evolved in recent years and how should clinical trial sponsors engage with them?
Clinical Trial Recruitment Success Demands a Patient-First Approach
In the age of the empowered patient, engagement and education across a wide range of digital platforms is key.
