Using Facebook for Clinical Trial Recruitment
Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical trial recruitment.
Empowered Patients Demand Better Engagement from Clinical Trials
As healthcare consumers take more control of their path to treatment, pharma companies need step up their level of engagement if they want to remain competitive.
Shifting Best Practices in Clinical Trial Recruitment
In order to reduce costs while improving enrollment outcomes, clinical trial sponsors need to start thinking outside the box.
Bolstering Diversity in Clinical Trials
Clinical trials have a diversity problem, and it could be having a negative impact on their ability to secure FDA approval. Here’s what you need to know.
How Big Data and the IoT Are Transforming Clinical Trial Recruitment
Big Data and the IoT are quickly transforming the world of clinical research, including how trial sponsors find and retain patients.
Debunking Digital Patient Recruitment Myths for Clinical Trials: Myth 3
When it comes to clinical trial recruitment, fiction often rules the day. In this series, we debunk some of the most common misperceptions about digital recruitment for clinical trials, and set the record straight with hard facts and actionable solutions.
Debunking Digital Patient Recruitment Myths for Clinical Trials: Myth #1
When it comes to clinical trial recruitment, fiction often rules the day. In this series, we debunk some of the most common misperceptions about digital recruitment for clinical trials, and set the record straight with hard facts and actionable solutions.
Your Digital Marketing Tool Belt for Clinical Trial Recruitment: Paid Ads (Search and Social)
CROs and patient coordinators must be able to quickly and affordably find qualified clinical trial participants. Paid digital ads offer a uniquely effective opportunity to reach a highly targeted and qualified audience.
Why Digital Marketing Is Your Best Bet for Recruiting Patients with Rare Conditions for Clinical Trials
Recruiting patients with rare and terminal conditions presents a major challenge for CROs and patient coordinators – but digital marketing techniques can help.
