Clinical Trial Recruitment Considerations for 2015
As a time of reflection, a new year affords clinical trial recruiters the opportunity to look back on what worked well in 2014, and ponder what lies ahead for 2015. Here are some points that will need to be taken into consideration when thinking about strategy changes for the upcoming year:
Steps for Attracting Patient Participants in Clinical Trials
Engaging a broad range of participants is an important step for reliable data collection and usable outcomes. Today’s clinical study standards demand more patient participants and longer commitments. The pulse of the industry is reflected by a plethora of articles from professional sources like the Boston Globe, highlighting the fact that the cost of bringing […]
Why Patients Drop Out of Clinical Trials and What Marketers Can Do About It
Attracting patients for a clinical trial is one thing, keeping them involved from start to finish is another. Clinical trial marketers face the constant challenge of recruiting patients for clinical trials; however, dropouts can jeopardize the results of a trial, wasting valuable resources. For example, in “The Prevention and Treatment of Missing Data in Clinical […]
4 Ways to Raise a Clinical Trial’s Digital Profile
Recruiting patients for a clinical trial is always a marketer’s first priority. As more and more patients are turning to the Internet for information about their health, the same is true about patients looking to participate in a clinical trial.
Steps to Take Before Beginning Clinical Trial Recruitment
The old saying that “hindsight is better than foresight” may not be the best strategy to follow when it comes to clinical trials. While learning from past mistakes can be helpful, in this case it is far better to look ahead and try to minimize the amount of problems that may occur. Far too much […]
Creating the Ultimate App for Your Clinical Trial
Mobile devices are rapidly changing the way people seek information. In fact, in February 2014, more Americans used smartphones and tablet apps to access the Internet than personal computers for the first time in history.
4 Challenges of Clinical Trial Recruitment and How to Overcome Them
Patient recruitment and retention are two critical factors in today’s clinical trials. Successful communication that results in a qualified pool of applicants, along with a high rate of participant retention, can lead to useful trial results which can propel a product or prescription medication to the top of the industry. Poorly implemented marketing and recruitment […]
