What Sponsors and CROs Need to Know About iOS 13 and Mobile Ads
Apple’s iOS 13 means changes for Facebook and Google advertising. Here’s how the updates will likely impact patient outreach for clinical trials.
Facebook’s Health Support Groups Can Improve Clinical Trial Outreach
Facebook support groups can help sponsors and CROs recruit new patients and increase clinical trial engagement.
Struggling to Convert New Patients? 5 Steps to Facebook Ad Success for Clinical Trials
Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive higher patient recruitment rates in five simple steps.
Building a Facebook Ad for Clinical Trials, Part II: Design for Success
Design effective, eye-catching Facebook ads to reach your clinical trial recruitment goals.
Are Global Clinical Trials Realistic?
As sponsors and CROs face patient recruitment issues, more clinical trials are looking to other countries for willing patients. Here are the benefits and drawbacks to global clinical trials.
How Facebook’s Demographic Targeting Changes Affect Clinical Trial Marketing
Starting this fall, Facebook will no longer allow advertisers to target based on racial and ethnic identifiers. Here’s what that means for clinical trials looking to recruit a racially diverse group of patients.
Use Google Ads Insights to Improve Clinical Trial Recruitment on Social Media
Marketing channels work best when they work together. Clinical trials can use information gathered from Google to build more effective social media campaigns.
Social Media and Clinical Trial Recruitment – New Insights and Best Practices
Clinical trials are increasingly relying on social media as a patient recruitment engine – but are they utilizing it correctly?
Building a Facebook Ad for Clinical Trials: A Practical, Step-by-Step Guide
It’s no secret that Facebook is a powerful clinical trial recruitment engine – here’s what you need to know to design and launch your first campaign.