Why Using a Local Advertising Agency is Less Relevant in a Digital World
Should medical organizations still rely on local advertising agencies to run their digital campaigns?
How Facebook’s Ad Targeting Accelerates Clinical Trial Recruitment
Facebook’s advertising platform offers a wide variety of targeting options, many of which are ideally suited for online patient recruitment.
Roundtable On Rare Disease Clinical Trials Highlights Industry’s Unique Challenges
If rare disease clinical trials want to recruit patients more effectively, they need to embrace innovative digital technologies.
What’s the Best Digital Ad Platform for Clinical Trial Recruitment: Facebook, Google, or Both?
Clinical trials are increasingly relying on digital advertising for patient recruitment – but which platforms are the most effective?
Want to Recruit More Prospective Patients for Your Clinical Trial? Start Advertising on Facebook
Facebook’s large and highly relevant audience make it an ideal platform for digital clinical trial recruitment.
Using Facebook for Clinical Trial Recruitment
Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical trial recruitment.
Your Digital Marketing Tool Belt for Clinical Trial Recruitment: Paid Ads (Search and Social)
CROs and patient coordinators must be able to quickly and affordably find qualified clinical trial participants. Paid digital ads offer a uniquely effective opportunity to reach a highly targeted and qualified audience.
Clinical Trial Marketing: 4 Steps for Getting Started on Facebook
There’s an old adage in marketing that says you have to go where the people are. In days past, patients relied on doctors to provide information about clinical trials, and, often, doctors failed to share this information with their patients. Today, more and more patients are turning to the Internet rather than doctors for information […]
