How to Recruit Patients for Psoriasis Clinical Trials
August is Psoriasis Awareness Month. Here’s how sponsors and CROs can use this as an opportunity to recruit patients for relevant clinical trials.
Why Using a Local Advertising Agency is Less Relevant in a Digital World
Should medical organizations still rely on local advertising agencies to run their digital campaigns?
Can the Internet Cure the Zika Virus?
In order to contain the Zika virus, the pharmaceutical industry must gain approval for new drugs quickly and efficiently – could the internet be the solution?
Want More Quality Clinical Trial Recruits? Fix Your Website
When it comes to finding clinical trial candidates online, getting your message in front of the right people is half the battle – which means your website must be designed with its audience in mind. At the end of the day, potential participants won’t spend any time on your page if they don’t like what […]
How Healthcare Digital Marketing Campaigns Differ from Other Industries
The healthcare industry faces several unique challenges from other industries when it comes to their digital marketing. That may be one of the reasons this industry seems to be lagging behind so many others when it comes to implementing a healthcare digital marketing strategy.
Top 3 Reasons People Participate in Clinical Trials
One of the biggest challenges clinical trial marketers face is patient recruitment. Whether you are targeting your efforts online or are using more traditional methods of recruitment-or both-it is essential to understand the underlying reasons people sign up for a clinical trial. Identifying these motivating factors will help you to more successfully appeal to potential […]
Avoid These Top Three Mistakes in Clinical Trial Marketing
Clinical trial marketing is a very important component in successfully bringing a new medical device or pharmaceutical product to market. Business revenue and reputation both ride on the marketer’s success in attracting a significant pool of eligible applicants and maintaining contact with participants throughout the course of the trial. Additional audiences, such as doctors and […]
Advantages of Local Search and Online Marketing for Clinical Trials
Finding patients to take part in clinical trials is more difficult than other clinical trial tasks. While drug companies are discovering new and promising cures to disease across the spectrum, the population provides a dwindling number of people who volunteer to take part in clinical trials.
