How Digital Advertising Helps Clinical Trials Recruit Elderly Patients
The clinical trial community still believes that older patients aren’t online – here are some facts and figures to help dispel that myth.
New Study Reveals Reason for Lack of Minority Participation in Clinical Trials
What’s the largest barrier to clinical trial participation for minority patients? You might be surprised.
Artificial Intelligence is Poised to Transform Clinical Trial Recruitment
AI-driven technologies are already having a huge impact on the healthcare industry at large – but how will they impact the future of clinical trial recruitment?
FDA Spearheading New Efforts to Improve Patient Enrollment in Clinical Trials
The FDA is recognizing the importance of patient engagement in the clinical trial enrollment process – it’s time the industry followed suit.
The Call to Increase Patient Awareness About Clinical Research Opportunities
As the pace of drug development continues to ramp up, clinical trials can’t depend solely on physician referrals.
How Facebook’s Ad Targeting Accelerates Clinical Trial Recruitment
Facebook’s advertising platform offers a wide variety of targeting options, many of which are ideally suited for online patient recruitment.
What’s the Best Digital Ad Platform for Clinical Trial Recruitment: Facebook, Google, or Both?
Clinical trials are increasingly relying on digital advertising for patient recruitment – but which platforms are the most effective?
Considering eRecruitment for Your Clinical Trial? Here’s What to Look for In a Vendor
Digital advertising for clinical trial recruitment is a no-brainer – but your degree of success largely depends on the quality of your vendor.
Patient Centricity in Clinical Trials Explained, Pt. II
The second installment in a four-part series on patient centricity in clinical trials – what is it and how can we be doing more to improve outcomes for patients and sponsors alike?
