Digital Marketing Lowers Lead Costs for Clinical Trials

Concern about the rising cost of clinical trials has been evident for years. In a 2009 article author Roger Collier cited figures from the Tufts Center for the Study of Drug Development which revealed that the clinical trial costs of drug development alone had increased at least five times faster than pre-clinical costs between the […]

Using eRecruitment Leads to More Qualified Applicants for Clinical Trials

There is a major disconnect between the number of Americans who say they would participate in a clinical trial and those who actually follow through on that premise. In a June 2013 poll on clinical research, Zogby Analytics and Research!America found that over two-thirds (72%) of the respondents would be likely to participate in a […]

5 Things to Know About Recruiting E-Patients for Your Clinical Trial

While we are undeniably living in the era of the e-patient, many clinical trial managers remain committed to traditional recruiting methods. Unfortunately, this antiquated approach is not helping struggling enrollment numbers. So what can you do to transform this new breed of healthcare consumer into clinical trial participants? Let’s take a closer look at five […]