Building a Facebook Ad for Clinical Trials: A Practical, Step-by-Step Guide
It’s no secret that Facebook is a powerful clinical trial recruitment engine – here’s what you need to know to design and launch your first campaign.
Will Blockchain Solve the Patient Recruitment Problem for Clinical Trials?
Blockchain technology could help unclog the patient recruitment pipeline for clinical trials in the future – here’s what you need to know.
New Study Highlights Pros and Cons of Using Social Media for Clinical Trial Recruitment
Though the medium presents a few unique challenges, clinical trials stand to recruit new patients and reduce costs through social media.
How Digital Marketing Helps Clinical Trials Get Better Results from Investigator Sites
Learn how to use digital ad campaigns as a safety net for struggling investigator sites.
New Clinical Trial Patient Recruitment Best Practices for 2018
Struggling with patient recruitment and retention? Ring in the new year with these best practices for clinical trial marketing.
Understanding Why Patients Drop Out of Clinical Trials
Why do so many patients drop out of clinical trials? As it turns out, we can’t fix the ongoing patient retention problem without knowing the answer.
Patient Centricity: Clinical Trial Buzzword or Best Practice?
New technology can improve the clinical trial experience for participants, but are sponsors and CROs on board with patient centricity?
How Pragmatic Clinical Trials Generate Better Data and Outcomes
Pragmatic trials offer real-world data on the efficacy of a treatment – and an opportunity to take advantage of new medical technology.
Microsoft Wants to Use Digital Technology to Improve Clinical Trial Efficiency
Another tech giant is entering the clinical trial market with the hopes of accelerating the drug development process.
