Digital Recruitment for Clinical Trials
There are many trends which are shaping the development of clinical trial recruitment – increased regulation, emerging markets, provider consolidation, and changing participant demographics – but perhaps none is quite so crucial as the advancement of the digital age. As more patients use online methods to find healthcare information, the next generation of clinical trial […]
The Importance of Clear Communications in Clinical Trial Marketing
We place great emphasis on the importance of clear communications – employees attend seminars, couples work with counselors, politicians hold “town hall” meetings – all in the name of improving communications, but sometimes this is easier said than done. This is especially true in clinical trial marketing because of the different target audiences such as […]
Online Marketing Strategies for Clinical Trial Recruitment
Attracting and enrolling qualified candidates is the key to conducting successful clinical trials. Having a significant base of candidates increases the opportunity for statistically significant results. The initial pool must be large enough to allow for rejection and drop-outs, while still assuring ample participants for the trial. Unfortunately, difficulty in recruiting sufficient potential participants is […]
Advantages of Local Search and Online Marketing for Clinical Trials
Finding patients to take part in clinical trials is more difficult than other clinical trial tasks. While drug companies are discovering new and promising cures to disease across the spectrum, the population provides a dwindling number of people who volunteer to take part in clinical trials.
