Archive: Clinical Trial Marketing How to Navigate Google’s Crackdown on Clinical Trial Scams Author: tdower Posted: February 26th, 2020 Categories: Google is taking steps to ensure that users only see ads for reputable clinical trials. Here’s how sponsors and CROs can navigate these new policies. Google Is Changing How Cookies Work. What Does This Mean for Sponsors and CROs? Author: tdower Posted: February 12th, 2020 Categories: Google recently announced it will phase out third-party cookies. How will this impact sponsors and CROS looking to recruit patients for clinical trials? Google’s New Policy on Recruiting Patients for Experimental Treatments Author: Posted: January 15th, 2020 Categories: In a recent blog post, Google announced that it will prohibit advertising for unproven medical treatments. Here’s what this new policy means for sponsors and CROs. How to Increase Clinical Trial Adherence with Patient Support Programs Author: Posted: November 21st, 2019 Categories: Successful clinical trials depend on patients carefully following their treatment plans, but it can be difficult for sponsors and CROs to ensure adherence. Here’s how support programs can help. FDA Advises Limiting Placebos in Cancer Clinical Trials Author: Posted: October 2nd, 2019 Categories: In an official guidance released in August, the FDA recommended avoiding the use of placebos in clinical trials for life-threatening diseases. How Digital Marketing Can Help Clinical Trials Rescue Their Studies Author: Posted: January 2nd, 2019 Categories: A comprehensive digital marketing plan can be a struggling clinical trial’s lifeline. Increasing African-American Enrollment in Clinical Trials through Holistic Recruitment Author: Posted: November 28th, 2018 Categories: African-Americans are underrepresented in many clinical trials. Here are three steps CROs and sponsors can take to improve recruitment of minority patients. Struggling to Convert New Patients? 5 Steps to Facebook Ad Success for Clinical Trials Author: Posted: November 21st, 2018 Categories: Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive higher patient recruitment rates in five simple steps. Report: Patients Know the Value of Clinical Trials, But Not How to Get Involved Author: tdower Posted: October 24th, 2018 Categories: A new study reveals that patients want to participate in clinical trials, but few discuss clinical research with their doctors. Fortunately, digital channels offer sponsors and CROs a direct line to patients searching for treatment options. The Clinical Trial’s Guide to Responsive Search Ads Author: tdower Posted: October 3rd, 2018 Categories: The next chapter in the Google Ads saga is responsive search, which allows clinical trials to test the most effective headlines and descriptions for patient recruitment.
Archive: Clinical Trial Marketing How to Navigate Google’s Crackdown on Clinical Trial Scams Author: tdower Posted: February 26th, 2020 Categories: Google is taking steps to ensure that users only see ads for reputable clinical trials. Here’s how sponsors and CROs can navigate these new policies. Google Is Changing How Cookies Work. What Does This Mean for Sponsors and CROs? Author: tdower Posted: February 12th, 2020 Categories: Google recently announced it will phase out third-party cookies. How will this impact sponsors and CROS looking to recruit patients for clinical trials? Google’s New Policy on Recruiting Patients for Experimental Treatments Author: Posted: January 15th, 2020 Categories: In a recent blog post, Google announced that it will prohibit advertising for unproven medical treatments. Here’s what this new policy means for sponsors and CROs. How to Increase Clinical Trial Adherence with Patient Support Programs Author: Posted: November 21st, 2019 Categories: Successful clinical trials depend on patients carefully following their treatment plans, but it can be difficult for sponsors and CROs to ensure adherence. Here’s how support programs can help. FDA Advises Limiting Placebos in Cancer Clinical Trials Author: Posted: October 2nd, 2019 Categories: In an official guidance released in August, the FDA recommended avoiding the use of placebos in clinical trials for life-threatening diseases. How Digital Marketing Can Help Clinical Trials Rescue Their Studies Author: Posted: January 2nd, 2019 Categories: A comprehensive digital marketing plan can be a struggling clinical trial’s lifeline. Increasing African-American Enrollment in Clinical Trials through Holistic Recruitment Author: Posted: November 28th, 2018 Categories: African-Americans are underrepresented in many clinical trials. Here are three steps CROs and sponsors can take to improve recruitment of minority patients. Struggling to Convert New Patients? 5 Steps to Facebook Ad Success for Clinical Trials Author: Posted: November 21st, 2018 Categories: Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive higher patient recruitment rates in five simple steps. Report: Patients Know the Value of Clinical Trials, But Not How to Get Involved Author: tdower Posted: October 24th, 2018 Categories: A new study reveals that patients want to participate in clinical trials, but few discuss clinical research with their doctors. Fortunately, digital channels offer sponsors and CROs a direct line to patients searching for treatment options. The Clinical Trial’s Guide to Responsive Search Ads Author: tdower Posted: October 3rd, 2018 Categories: The next chapter in the Google Ads saga is responsive search, which allows clinical trials to test the most effective headlines and descriptions for patient recruitment.
