Clinical Trial Marketing Patient Recruitment Insights

All Recruitment Insights

Better Recruiting Practices for Rare Disease Clinical Trials

March 18th, 2020

Rare disease clinical trials come with a unique set of challenges. However, there are a few strategies that sponsors and CROs can use to boost patient…

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How to Navigate Google’s Crackdown on Clinical Trial Scams

February 26th, 2020

Google is taking steps to ensure that users only see ads for reputable clinical trials. Here’s how sponsors and CROs can navigate these new policies.

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Google Is Changing How Cookies Work. What Does This Mean for Sponsors and CROs?

February 12th, 2020

Google recently announced it will phase out third-party cookies. How will this impact sponsors and CROS looking to recruit patients for clinical trials?

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Google’s New Policy on Recruiting Patients for Experimental Treatments

January 15th, 2020

In a recent blog post, Google announced that it will prohibit advertising for unproven medical treatments. Here’s what this new policy means for sponsors and CROs.

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How to Increase Clinical Trial Adherence with Patient Support Programs

November 21st, 2019

Successful clinical trials depend on patients carefully following their treatment plans, but it can be difficult for sponsors and CROs to ensure adherence. Here’s how support…

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FDA Advises Limiting Placebos in Cancer Clinical Trials

October 2nd, 2019

In an official guidance released in August, the FDA recommended avoiding the use of placebos in clinical trials for life-threatening diseases.

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How Digital Marketing Can Help Clinical Trials Rescue Their Studies

January 2nd, 2019

A comprehensive digital marketing plan can be a struggling clinical trial’s lifeline.

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Increasing African-American Enrollment in Clinical Trials through Holistic Recruitment

November 28th, 2018

African-Americans are underrepresented in many clinical trials. Here are three steps CROs and sponsors can take to improve recruitment of minority patients.

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Struggling to Convert New Patients? 5 Steps to Facebook Ad Success for Clinical Trials

November 21st, 2018

Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive higher patient recruitment rates in five…

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Report: Patients Know the Value of Clinical Trials, But Not How to Get Involved

October 24th, 2018

A new study reveals that patients want to participate in clinical trials, but few discuss clinical research with their doctors. Fortunately, digital channels offer sponsors and…

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