Archive: Clinical Trials

Why Digital Marketing is an ROI Life-Saver for Clinical Trials

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Posted: November 8th, 2016

Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike.

Clinical Trial Recruitment and Online Patient Communities

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Posted: October 28th, 2016

How have online patient communities evolved in recent years and how should clinical trial sponsors engage with them?

Clinical Trial Recruitment Success Demands a Patient-First Approach

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Posted: October 20th, 2016

In the age of the empowered patient, engagement and education across a wide range of digital platforms is key.

Digital Disconnect: Why Won’t Clinical Trials Embrace Online Advertising?

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Posted: October 5th, 2016

Clinical trial recruiters have been slow to adopt digital advertising best practices, leading to longer enrollment periods and untenably high costs.

Shifting Best Practices in Clinical Trial Recruitment

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Posted: August 24th, 2016

In order to reduce costs while improving enrollment outcomes, clinical trial sponsors need to start thinking outside the box.

Key Considerations for Clinical Trials Submitting Digital Recruitment Content for IRB Approval

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Posted: August 4th, 2016

Clinical trial sponsors know that any direct-to-patient advertising must secure IRB approval – but what does this mean in the digital age?

Can the Internet Cure the Zika Virus?

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Posted: July 21st, 2016

In order to contain the Zika virus, the pharmaceutical industry must gain approval for new drugs quickly and efficiently – could the internet be the solution?

Will Virtual Clinical Trials Revolutionize the Pharma Industry?

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Posted: July 12th, 2016

Emerging technologies have the potential to fundamentally alter how patients engage with and participate in clinical trials – is the industry ready for this change?

Using Digital Technologies to Solve Pharma’s Cost of Care Crisis

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Posted: July 7th, 2016

The cost of care is skyrocketing. Could big data, the internet of things (IoT), and internet-based technologies be the cure?

How Big Data and the IoT Are Transforming Clinical Trial Recruitment

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Posted: June 29th, 2016

Big Data and the IoT are quickly transforming the world of clinical research, including how trial sponsors find and retain patients.