Archive: Clinical Trials

Better Recruiting Practices for Rare Disease Clinical Trials

Author: tdower
Posted: March 18th, 2020

Rare disease clinical trials come with a unique set of challenges. However, there are a few strategies that sponsors and CROs can use to boost patient recruitment and retention.

How to Navigate Google’s Crackdown on Clinical Trial Scams

Author: tdower
Posted: February 26th, 2020

Google is taking steps to ensure that users only see ads for reputable clinical trials. Here’s how sponsors and CROs can navigate these new policies.

A Guide to Patient Outreach for Heart Disease Clinical Trials

Author: tdower
Posted: February 19th, 2020

In honor of American Heart Month, let’s take a look at how sponsors and CROs can optimize patient outreach strategies and boost recruitment for heart disease clinical trials. 

Google’s New Policy on Recruiting Patients for Experimental Treatments

Author:
Posted: January 15th, 2020

In a recent blog post, Google announced that it will prohibit advertising for unproven medical treatments. Here’s what this new policy means for sponsors and CROs.

How to Boost Patient Engagement for Cervical Cancer Clinical Trials

Author:
Posted: January 8th, 2020

For Cervical Cancer Awareness Month, we examine how adopting a patient-centric approach can improve clinical trial experiences for cervical cancer patients.

How to Boost Clinical Trial Recruitment with Long Tail Keywords

Author:
Posted: December 17th, 2019

Using the right long tail keywords can help sponsors and CROs drive clinical trial recruitment initiatives.

How Sponsors and CROs Can Build Patient Trust in Clinical Trials

Author:
Posted: December 12th, 2019

By prioritizing informational content and embracing social media, sponsors and CROs can build lasting connections with patients.

RWE Won’t Replace Clinical Trials – But It Can Improve Them

Author:
Posted: December 10th, 2019

Although real world evidence (RWE) is gaining steam in the healthcare industry, it doesn’t pose a threat to traditional clinical trials. Here’s what sponsors and CRO’s need to know:

In Honor of World AIDS Day, Here’s How Clinical Trials Can Advance HIV Research

Author:
Posted: November 27th, 2019

Sponsors and CROs can support individuals impacted by HIV/AIDs by connecting HIV patients with potentially life-changing clinical trials.

Should Sponsors and CROs Advertise Clinical Trials on TikTok?

Author:
Posted: November 26th, 2019

With the right approach, TikTok can build brand recognition and help new audiences, including potential patients, connect with clinical trials.