Digital Advertising Patient Recruitment Insights

All Recruitment Insights

Should Clinical Trials Advertise on Podcasts?

September 11th, 2019

Podcast advertising represents an opportunity for clinical trials to connect with a dedicated and engaged listener base.

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Recruit More Patients to Your Clinical Trial with the Right Copy

July 11th, 2018

No matter how important a clinical trial is, the way it’s conveyed to potential patients and their caregivers matters. Use compelling and consistent copy to drive…

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How Digital Advertising Helps Clinical Trials Recruit Elderly Patients

September 28th, 2017

The clinical trial community still believes that older patients aren’t online – here are some facts and figures to help dispel that myth.

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Why Using a Local Advertising Agency is Less Relevant in a Digital World

May 31st, 2017

Should medical organizations still rely on local advertising agencies to run their digital campaigns?

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Overcoming Clinical Trial Recruitment Obstacles With Digital Advertising

April 12th, 2017

As patients become increasingly empowered, sponsors and CROs need to update their recruitment tactics accordingly.

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How Clinical Trials Can Leverage Digital Advertising to Recruit Rare Disease Patients More Effectively

December 8th, 2016

With clinical trial costs on the rise and participant recruitment and retention at an all-time low, it’s time for trial recruiters to embrace new solutions.

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Digital Disconnect: Why Won’t Clinical Trials Embrace Online Advertising?

October 5th, 2016

Clinical trial recruiters have been slow to adopt digital advertising best practices, leading to longer enrollment periods and untenably high costs.

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Using Digital Technologies to Solve Pharma’s Cost of Care Crisis

July 7th, 2016

The cost of care is skyrocketing. Could big data, the internet of things (IoT), and internet-based technologies be the cure?

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