Archive: Digital Marketing Google Is Changing How Cookies Work. What Does This Mean for Sponsors and CROs? Author: tdower Posted: February 12th, 2020 Categories: Google recently announced it will phase out third-party cookies. How will this impact sponsors and CROS looking to recruit patients for clinical trials? How Will the First “Right To Try” CRO Impact Clinical Trials? Author: Posted: October 23rd, 2019 Categories: The launch of the first Right to Try CRO, Beacon of Hope, could mean easier access to life-saving treatments for terminally ill patients – and reduced costs for drug developers. Have the Benefits of CBD and Medical Marijuana Been Proven in Clinical Trials? Author: Posted: August 14th, 2019 Categories: Medical cannabis is getting a great deal of press as a treatment for a variety of medical conditions, but what kind of evidence have we seen for these claims? Swipe Right to Enroll in a Clinical Trial: Are Patient Recruitment Apps the Future or a Fad? Author: Posted: June 19th, 2019 Categories: Mobile apps may provide some benefits to patients looking for clinical trials, but digital marketing remains the gold standard of patient recruitment. Big Tech’s Growing Interest in Clinical Trial Marketing Author: Posted: June 12th, 2019 Categories: Alphabet’s Verily is partnering with major pharma companies, marking an industry-wide shift toward patient-centric trial design and strategic digital patient recruitment. How Showing Appreciation for Past Clinical Trial Patients Can Help to Recruit New Ones Author: Posted: June 5th, 2019 Categories: A recent initiative undertaken by pharmaceutical company Eli Lilly shows the importance of saying, “Thank You,” to clinical trial patients. Many Clinical Trials Go Unpublished. Here’s How Digital Marketing Can Help. Author: Posted: May 29th, 2019 Categories: Many clinical trials struggle with recruitment and publishing delays, but digital marketing initiatives can help sponsors and CROs meet important deadlines. Study Shows Patients Are Open to Clinical Trials, But Can’t Find Them Author: Posted: April 24th, 2019 Categories: In a recent study, 73% of people who had not participated in a clinical trial reported they would be open to doing so. Now it’s up to sponsors and CROs to engage this untapped audience. Use Digital Marketing to Combat Patient Fears about Placebos in Clinical Trials Author: Posted: February 27th, 2019 Categories: As it turns out, placebos in clinical trials are much less common than people think. So how can CROs and sponsors reassure patients that they will receive treatment? The Most Underutilized Pharma Marketing Audience? Caregivers. Author: tdower Posted: February 5th, 2019 Categories: Many caregivers make all the financial and practical decisions for patients. It’s time for pharma marketers to understand how caregivers think.
Archive: Digital Marketing Google Is Changing How Cookies Work. What Does This Mean for Sponsors and CROs? Author: tdower Posted: February 12th, 2020 Categories: Google recently announced it will phase out third-party cookies. How will this impact sponsors and CROS looking to recruit patients for clinical trials? How Will the First “Right To Try” CRO Impact Clinical Trials? Author: Posted: October 23rd, 2019 Categories: The launch of the first Right to Try CRO, Beacon of Hope, could mean easier access to life-saving treatments for terminally ill patients – and reduced costs for drug developers. Have the Benefits of CBD and Medical Marijuana Been Proven in Clinical Trials? Author: Posted: August 14th, 2019 Categories: Medical cannabis is getting a great deal of press as a treatment for a variety of medical conditions, but what kind of evidence have we seen for these claims? Swipe Right to Enroll in a Clinical Trial: Are Patient Recruitment Apps the Future or a Fad? Author: Posted: June 19th, 2019 Categories: Mobile apps may provide some benefits to patients looking for clinical trials, but digital marketing remains the gold standard of patient recruitment. Big Tech’s Growing Interest in Clinical Trial Marketing Author: Posted: June 12th, 2019 Categories: Alphabet’s Verily is partnering with major pharma companies, marking an industry-wide shift toward patient-centric trial design and strategic digital patient recruitment. How Showing Appreciation for Past Clinical Trial Patients Can Help to Recruit New Ones Author: Posted: June 5th, 2019 Categories: A recent initiative undertaken by pharmaceutical company Eli Lilly shows the importance of saying, “Thank You,” to clinical trial patients. Many Clinical Trials Go Unpublished. Here’s How Digital Marketing Can Help. Author: Posted: May 29th, 2019 Categories: Many clinical trials struggle with recruitment and publishing delays, but digital marketing initiatives can help sponsors and CROs meet important deadlines. Study Shows Patients Are Open to Clinical Trials, But Can’t Find Them Author: Posted: April 24th, 2019 Categories: In a recent study, 73% of people who had not participated in a clinical trial reported they would be open to doing so. Now it’s up to sponsors and CROs to engage this untapped audience. Use Digital Marketing to Combat Patient Fears about Placebos in Clinical Trials Author: Posted: February 27th, 2019 Categories: As it turns out, placebos in clinical trials are much less common than people think. So how can CROs and sponsors reassure patients that they will receive treatment? The Most Underutilized Pharma Marketing Audience? Caregivers. Author: tdower Posted: February 5th, 2019 Categories: Many caregivers make all the financial and practical decisions for patients. It’s time for pharma marketers to understand how caregivers think.
