diversity Patient Recruitment Insights

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How to Boost Diversity in Clinical Trial Patient Recruitment

March 25th, 2020

Enrolling a diverse pool of patients is often a challenge for sponsors and CROs. Fortunately, digital patient outreach can help boost clinical trial recruitment efforts.

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Precision Medicine Highlights the Importance of Diversity in Clinical Trials

November 6th, 2019

In order to determine the safety and efficacy of new treatments, it’s crucial for clinical trials to recruit racially and ethnically diverse patients.

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Study Shows Patients Are Open to Clinical Trials, But Can’t Find Them

April 24th, 2019

In a recent study, 73% of people who had not participated in a clinical trial reported they would be open to doing so. Now it’s up…

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Increasing African-American Enrollment in Clinical Trials through Holistic Recruitment

November 28th, 2018

African-Americans are underrepresented in many clinical trials. Here are three steps CROs and sponsors can take to improve recruitment of minority patients.

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How Facebook’s Demographic Targeting Changes Affect Clinical Trial Marketing

September 5th, 2018

Starting this fall, Facebook will no longer allow advertisers to target based on racial and ethnic identifiers. Here’s what that means for clinical trials looking to…

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Why Age Diversity Matters in Clinical Trials

August 29th, 2018

Too many clinical trials exclude older patients because of difficult recruitment processes or comorbid conditions. But digital marketing can help round out this critical patient segment.

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Minority Patients Underrepresented in Clinical Trials – But They Want to Participate

March 28th, 2018

  Effective clinical trials rely on diverse patient populations. So why are minority participants consistently underrepresented?

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