Archive: eRecruitment

How Digital Marketing Helps Clinical Trials Get Better Results from Investigator Sites

Posted: January 24th, 2018

Learn how to use digital ad campaigns as a safety net for struggling investigator sites.

Measuring the ROI of Patient Centricity in Clinical Trials

Posted: July 12th, 2017

Patient centricity has become a best practice for the clinical trial industry – but how do you go about measuring the return on patient engagement?

How Facebook’s Ad Targeting Accelerates Clinical Trial Recruitment

Posted: May 24th, 2017

Facebook’s advertising platform offers a wide variety of targeting options, many of which are ideally suited for online patient recruitment.

Considering eRecruitment for Your Clinical Trial? Here’s What to Look for In a Vendor

Posted: April 5th, 2017

Digital advertising for clinical trial recruitment is a no-brainer – but your degree of success largely depends on the quality of your vendor.

Using Facebook for Clinical Trial Recruitment

Posted: September 22nd, 2016

Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical trial recruitment.

Shifting Best Practices in Clinical Trial Recruitment

Posted: August 24th, 2016

In order to reduce costs while improving enrollment outcomes, clinical trial sponsors need to start thinking outside the box.

Can the Internet Cure the Zika Virus?

Posted: July 21st, 2016

In order to contain the Zika virus, the pharmaceutical industry must gain approval for new drugs quickly and efficiently – could the internet be the solution?

Why Digital Ads Are a Game Changer for Clinical Trial Enrollment Efficiency

Posted: June 22nd, 2016

As clinical trial sponsors continue to struggle with effective recruitment, the cost of care is soaring to new heights – here’s how digital advertising can dramatically increase trial enrollment efficiency.

Are You Keeping Your Clinical Trial Candidates in the Dark?

Posted: March 10th, 2016

Clinical trials are still struggling to recruit and retain participants, which results not only in staggering costs for trial sponsors, but also prevents patients from gaining access to new treatments and medications – and the solution could be as simple as candidate education.

Using eRecruitment Leads to More Qualified Applicants for Clinical Trials

Posted: November 19th, 2015

There is a major disconnect between the number of Americans who say they would participate in a clinical trial and those who actually follow through on that premise. In a June 2013 poll on clinical research, Zogby Analytics and Research!America found that over two-thirds (72%) of the respondents would be likely to participate in a