Archive: Facebook

What Sponsors and CROs Need to Know About iOS 13 and Mobile Ads

Posted: December 5th, 2019

Apple’s iOS 13 means changes for Facebook and Google advertising. Here’s how the updates will likely impact patient outreach for clinical trials.

Facebook’s Health Support Groups Can Improve Clinical Trial Outreach

Posted: November 12th, 2019

Facebook support groups can help sponsors and CROs recruit new patients and increase clinical trial engagement.

Struggling to Convert New Patients? 5 Steps to Facebook Ad Success for Clinical Trials

Posted: November 21st, 2018

Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive higher patient recruitment rates in five simple steps.

Building a Facebook Ad for Clinical Trials, Part II: Design for Success

Author: tdower
Posted: October 17th, 2018

Design effective, eye-catching Facebook ads to reach your clinical trial recruitment goals.

Use Google Ads Insights to Improve Clinical Trial Recruitment on Social Media

Author: tdower
Posted: July 5th, 2018

Marketing channels work best when they work together. Clinical trials can use information gathered from Google to build more effective social media campaigns.

Social Media and Clinical Trial Recruitment – New Insights and Best Practices

Posted: March 7th, 2018

Clinical trials are increasingly relying on social media as a patient recruitment engine – but are they utilizing it correctly?

Building a Facebook Ad for Clinical Trials: A Practical, Step-by-Step Guide

Posted: February 21st, 2018

It’s no secret that Facebook is a powerful clinical trial recruitment engine – here’s what you need to know to design and launch your first campaign.

New Study Highlights Pros and Cons of Using Social Media for Clinical Trial Recruitment

Posted: January 31st, 2018

Though the medium presents a few unique challenges, clinical trials stand to recruit new patients and reduce costs through social media.

New Clinical Trial Patient Recruitment Best Practices for 2018

Posted: January 3rd, 2018

Struggling with patient recruitment and retention? Ring in the new year with these best practices for clinical trial marketing.

Bringing Your Clinical Trial Recruitment Strategy Into the Digital Age

Posted: November 15th, 2017

Learn how to lower clinical trial recruitment costs and speed up enrollment timelines with digital advertising.