Archive: Facebook What Sponsors and CROs Need to Know About iOS 13 and Mobile Ads Author: Posted: December 5th, 2019 Categories: Apple’s iOS 13 means changes for Facebook and Google advertising. Here’s how the updates will likely impact patient outreach for clinical trials. Facebook’s Health Support Groups Can Improve Clinical Trial Outreach Author: Posted: November 12th, 2019 Categories: Facebook support groups can help sponsors and CROs recruit new patients and increase clinical trial engagement. Struggling to Convert New Patients? 5 Steps to Facebook Ad Success for Clinical Trials Author: Posted: November 21st, 2018 Categories: Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive higher patient recruitment rates in five simple steps. Building a Facebook Ad for Clinical Trials, Part II: Design for Success Author: tdower Posted: October 17th, 2018 Categories: Design effective, eye-catching Facebook ads to reach your clinical trial recruitment goals. Are Global Clinical Trials Realistic? Author: tdower Posted: September 26th, 2018 Categories: As sponsors and CROs face patient recruitment issues, more clinical trials are looking to other countries for willing patients. Here are the benefits and drawbacks to global clinical trials. How Facebook’s Demographic Targeting Changes Affect Clinical Trial Marketing Author: tdower Posted: September 5th, 2018 Categories: Starting this fall, Facebook will no longer allow advertisers to target based on racial and ethnic identifiers. Here’s what that means for clinical trials looking to recruit a racially diverse group of patients. Use Google Ads Insights to Improve Clinical Trial Recruitment on Social Media Author: tdower Posted: July 5th, 2018 Categories: Marketing channels work best when they work together. Clinical trials can use information gathered from Google to build more effective social media campaigns. Social Media and Clinical Trial Recruitment – New Insights and Best Practices Author: Posted: March 7th, 2018 Categories: Clinical trials are increasingly relying on social media as a patient recruitment engine – but are they utilizing it correctly? Building a Facebook Ad for Clinical Trials: A Practical, Step-by-Step Guide Author: Posted: February 21st, 2018 Categories: It’s no secret that Facebook is a powerful clinical trial recruitment engine – here’s what you need to know to design and launch your first campaign. New Study Highlights Pros and Cons of Using Social Media for Clinical Trial Recruitment Author: Posted: January 31st, 2018 Categories: Though the medium presents a few unique challenges, clinical trials stand to recruit new patients and reduce costs through social media.
Archive: Facebook What Sponsors and CROs Need to Know About iOS 13 and Mobile Ads Author: Posted: December 5th, 2019 Categories: Apple’s iOS 13 means changes for Facebook and Google advertising. Here’s how the updates will likely impact patient outreach for clinical trials. Facebook’s Health Support Groups Can Improve Clinical Trial Outreach Author: Posted: November 12th, 2019 Categories: Facebook support groups can help sponsors and CROs recruit new patients and increase clinical trial engagement. Struggling to Convert New Patients? 5 Steps to Facebook Ad Success for Clinical Trials Author: Posted: November 21st, 2018 Categories: Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive higher patient recruitment rates in five simple steps. Building a Facebook Ad for Clinical Trials, Part II: Design for Success Author: tdower Posted: October 17th, 2018 Categories: Design effective, eye-catching Facebook ads to reach your clinical trial recruitment goals. Are Global Clinical Trials Realistic? Author: tdower Posted: September 26th, 2018 Categories: As sponsors and CROs face patient recruitment issues, more clinical trials are looking to other countries for willing patients. Here are the benefits and drawbacks to global clinical trials. How Facebook’s Demographic Targeting Changes Affect Clinical Trial Marketing Author: tdower Posted: September 5th, 2018 Categories: Starting this fall, Facebook will no longer allow advertisers to target based on racial and ethnic identifiers. Here’s what that means for clinical trials looking to recruit a racially diverse group of patients. Use Google Ads Insights to Improve Clinical Trial Recruitment on Social Media Author: tdower Posted: July 5th, 2018 Categories: Marketing channels work best when they work together. Clinical trials can use information gathered from Google to build more effective social media campaigns. Social Media and Clinical Trial Recruitment – New Insights and Best Practices Author: Posted: March 7th, 2018 Categories: Clinical trials are increasingly relying on social media as a patient recruitment engine – but are they utilizing it correctly? Building a Facebook Ad for Clinical Trials: A Practical, Step-by-Step Guide Author: Posted: February 21st, 2018 Categories: It’s no secret that Facebook is a powerful clinical trial recruitment engine – here’s what you need to know to design and launch your first campaign. New Study Highlights Pros and Cons of Using Social Media for Clinical Trial Recruitment Author: Posted: January 31st, 2018 Categories: Though the medium presents a few unique challenges, clinical trials stand to recruit new patients and reduce costs through social media.
