Google Patient Recruitment Insights

All Recruitment Insights

How to Navigate Google’s Crackdown on Clinical Trial Scams

February 26th, 2020

Google is taking steps to ensure that users only see ads for reputable clinical trials. Here’s how sponsors and CROs can navigate these new policies.

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Google Is Changing How Cookies Work. What Does This Mean for Sponsors and CROs?

February 12th, 2020

Google recently announced it will phase out third-party cookies. How will this impact sponsors and CROS looking to recruit patients for clinical trials?

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Google’s New Policy on Recruiting Patients for Experimental Treatments

January 15th, 2020

In a recent blog post, Google announced that it will prohibit advertising for unproven medical treatments. Here’s what this new policy means for sponsors and CROs.

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How Google’s BERT Update Will Impact Clinical Trial Recruitment

December 19th, 2019

Google is updating its search algorithm in a big way. What does this mean for sponsors and CROs?

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What Sponsors and CROs Need to Know About iOS 13 and Mobile Ads

December 5th, 2019

Apple’s iOS 13 means changes for Facebook and Google advertising. Here’s how the updates will likely impact patient outreach for clinical trials.

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New Click-to-Text Capabilities in Google Ads Offer Exciting Opportunities for Clinical Trials

October 31st, 2018

Google’s new click-to-message ad feature will offer a new means for clinical trials to connect with potential patients.

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The Clinical Trial’s Guide to Responsive Search Ads

October 3rd, 2018

The next chapter in the Google Ads saga is responsive search, which allows clinical trials to test the most effective headlines and descriptions for patient recruitment.

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A Beginner’s Guide to PPC for Clinical Trials

August 8th, 2018

Ready to boost clinical trial enrollment through paid search advertising? Follow these six simple steps to implement an effective pay-per-click campaign.

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Use Google Ads Insights to Improve Clinical Trial Recruitment on Social Media

July 5th, 2018

Marketing channels work best when they work together. Clinical trials can use information gathered from Google to build more effective social media campaigns.

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New Clinical Trial Patient Recruitment Best Practices for 2018

January 3rd, 2018

Struggling with patient recruitment and retention? Ring in the new year with these best practices for clinical trial marketing.

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