Archive: Medical Marketing

How to Recruit Patients for Psoriasis Clinical Trials

Posted: August 21st, 2019

August is Psoriasis Awareness Month. Here’s how sponsors and CROs can use this as an opportunity to recruit patients for relevant clinical trials.

Why Using a Local Advertising Agency is Less Relevant in a Digital World

Posted: May 31st, 2017

Should medical organizations still rely on local advertising agencies to run their digital campaigns?

Can the Internet Cure the Zika Virus?

Posted: July 21st, 2016

In order to contain the Zika virus, the pharmaceutical industry must gain approval for new drugs quickly and efficiently – could the internet be the solution?

How Healthcare Digital Marketing Campaigns Differ from Other Industries

Author: tdower
Posted: September 24th, 2015

The healthcare industry faces several unique challenges from other industries when it comes to their digital marketing. That may be one of the reasons this industry seems to be lagging behind so many others when it comes to implementing a healthcare digital marketing strategy.

Top 3 Reasons People Participate in Clinical Trials

Posted: October 16th, 2014

One of the biggest challenges clinical trial marketers face is patient recruitment. Whether you are targeting your efforts online or are using more traditional methods of recruitment-or both-it is essential to understand the underlying reasons people sign up for a clinical trial. Identifying these motivating factors will help you to more successfully appeal to potential