PPC Patient Recruitment Insights

All Recruitment Insights

How Google’s BERT Update Will Impact Clinical Trial Recruitment

December 19th, 2019

Google is updating its search algorithm in a big way. What does this mean for sponsors and CROs?

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Developing a Clinical Trial PPC (Pay-Per-Click) Budget for Patient Recruitment Campaigns

April 10th, 2019

Here’s how CROs and sponsors can use Per-Per-Click (PPC) to boost enrollment, while staying within the allotted budget.

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How to Start a Clinical Trial Paid Search Campaign

February 6th, 2019

Paid search ads are one of the most powerful ways to recruit patients to your clinical trial. Define your keywords, audience, goals, copy, and budget up…

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What Makes Potential Patients Click on Clinical Trial Search Ads?

January 9th, 2019

Learn what makes some clinical trial search ads a flop and others a success.

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New Click-to-Text Capabilities in Google Ads Offer Exciting Opportunities for Clinical Trials

October 31st, 2018

Google’s new click-to-message ad feature will offer a new means for clinical trials to connect with potential patients.

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A Beginner’s Guide to PPC for Clinical Trials

August 8th, 2018

Ready to boost clinical trial enrollment through paid search advertising? Follow these six simple steps to implement an effective pay-per-click campaign.

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Can Savvy Marketing Solve the Problem of Low Clinical Trial Recruitment?

August 12th, 2014

Pharmaceutical-technology.com recently posted an item about the abysmal results of clinical trial recruitment. The article reported that 15-20% of trials never get off the ground, simply…

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