Archive: PPC How Google’s BERT Update Will Impact Clinical Trial Recruitment Author: Posted: December 19th, 2019 Categories: Google is updating its search algorithm in a big way. What does this mean for sponsors and CROs? Developing a Clinical Trial PPC (Pay-Per-Click) Budget for Patient Recruitment Campaigns Author: Posted: April 10th, 2019 Categories: Here’s how CROs and sponsors can use Per-Per-Click (PPC) to boost enrollment, while staying within the allotted budget. How to Start a Clinical Trial Paid Search Campaign Author: Posted: February 6th, 2019 Categories: Paid search ads are one of the most powerful ways to recruit patients to your clinical trial. Define your keywords, audience, goals, copy, and budget up front for the best chance of success. What Makes Potential Patients Click on Clinical Trial Search Ads? Author: Posted: January 9th, 2019 Categories: Learn what makes some clinical trial search ads a flop and others a success. New Click-to-Text Capabilities in Google Ads Offer Exciting Opportunities for Clinical Trials Author: tdower Posted: October 31st, 2018 Categories: Google’s new click-to-message ad feature will offer a new means for clinical trials to connect with potential patients. A Beginner’s Guide to PPC for Clinical Trials Author: tdower Posted: August 8th, 2018 Categories: Ready to boost clinical trial enrollment through paid search advertising? Follow these six simple steps to implement an effective pay-per-click campaign. Can Savvy Marketing Solve the Problem of Low Clinical Trial Recruitment? Author: Posted: August 12th, 2014 Categories: Pharmaceutical-technology.com recently posted an item about the abysmal results of clinical trial recruitment. The article reported that 15-20% of trials never get off the ground, simply because they are unable to enroll a single participant! Furthermore, the article reported on an alarming drop in patient enrollment and retention rates, with more than two-thirds of trial
Archive: PPC How Google’s BERT Update Will Impact Clinical Trial Recruitment Author: Posted: December 19th, 2019 Categories: Google is updating its search algorithm in a big way. What does this mean for sponsors and CROs? Developing a Clinical Trial PPC (Pay-Per-Click) Budget for Patient Recruitment Campaigns Author: Posted: April 10th, 2019 Categories: Here’s how CROs and sponsors can use Per-Per-Click (PPC) to boost enrollment, while staying within the allotted budget. How to Start a Clinical Trial Paid Search Campaign Author: Posted: February 6th, 2019 Categories: Paid search ads are one of the most powerful ways to recruit patients to your clinical trial. Define your keywords, audience, goals, copy, and budget up front for the best chance of success. What Makes Potential Patients Click on Clinical Trial Search Ads? Author: Posted: January 9th, 2019 Categories: Learn what makes some clinical trial search ads a flop and others a success. New Click-to-Text Capabilities in Google Ads Offer Exciting Opportunities for Clinical Trials Author: tdower Posted: October 31st, 2018 Categories: Google’s new click-to-message ad feature will offer a new means for clinical trials to connect with potential patients. A Beginner’s Guide to PPC for Clinical Trials Author: tdower Posted: August 8th, 2018 Categories: Ready to boost clinical trial enrollment through paid search advertising? Follow these six simple steps to implement an effective pay-per-click campaign. Can Savvy Marketing Solve the Problem of Low Clinical Trial Recruitment? Author: Posted: August 12th, 2014 Categories: Pharmaceutical-technology.com recently posted an item about the abysmal results of clinical trial recruitment. The article reported that 15-20% of trials never get off the ground, simply because they are unable to enroll a single participant! Furthermore, the article reported on an alarming drop in patient enrollment and retention rates, with more than two-thirds of trial
