Archive: Search Engine Marketing

Bringing Your Clinical Trial Recruitment Strategy Into the Digital Age

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Posted: November 15th, 2017

Learn how to lower clinical trial recruitment costs and speed up enrollment timelines with digital advertising.

Updating NIMH’s Points to Consider for Clinical Trial Recruitment

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Posted: September 24th, 2014

In June of 2005 the National Institute of Mental Health (NIMH) released its “Points to Consider about Recruitment and Retention While Preparing a Clinical Research Study.” While many of the points it outlines are still quite valid, some of the suggestions need to be updated, especially in light of the many incredibly effective digital marketing

Capitalize on Better Clinical Trial Design with Improved Clinical Trial Recruitment

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Posted: September 17th, 2014

An August 13 Forbes.com article by Henry I. Miller and S. Stanley Young asked whether designing better clinical trials would be helpful in lowering development costs and yielding more new pharmaceuticals. The authors urged designers of clinical trials to think outside the box to reduce the various diversity gaps in trial participants and moderate the

Can Savvy Marketing Solve the Problem of Low Clinical Trial Recruitment?

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Posted: August 12th, 2014

Pharmaceutical-technology.com recently posted an item about the abysmal results of clinical trial recruitment. The article reported that 15-20% of trials never get off the ground, simply because they are unable to enroll a single participant! Furthermore, the article reported on an alarming drop in patient enrollment and retention rates, with more than two-thirds of trial