Archive: Search Engine Marketing How Google’s BERT Update Will Impact Clinical Trial Recruitment Author: Posted: December 19th, 2019 Categories: Google is updating its search algorithm in a big way. What does this mean for sponsors and CROs? Digital Marketing Strategies for Recruiting Patients for Alzheimer’s Clinical Trials Author: Posted: September 25th, 2019 Categories: As more older adults embrace the Internet, sponsors and CROs should consider using digital marketing to recruit Alzheimer’s patients for clinical trials. Could Content Marketing Be the Key to Increasing Clinical Trial Enrollment? Author: Posted: March 27th, 2019 Categories: Clinical trials have yet to fully embrace content marketing, but a well-executed strategy can make all the difference in patient recruitment. What Makes Potential Patients Click on Clinical Trial Search Ads? Author: Posted: January 9th, 2019 Categories: Learn what makes some clinical trial search ads a flop and others a success. Use Search and Social Media Ads to Recruit Patients for Rare Disease Clinical Trials Author: tdower Posted: November 7th, 2018 Categories: Meeting recruitment goals is incredibly challenging for any clinical trial, but it’s even more so when fewer than 200,000 people nationwide are potential candidates, as is often the case for rare disease studies. For Great Ads, Tap into Patient Motivations for Joining Clinical Trials Author: tdower Posted: October 10th, 2018 Categories: Understanding your audience’s motives leads to better marketing. Here are some of the common reasons people choose to join clinical trials, and how CROs and sponsors can use patients’ motivations to build effective ad campaigns. The Clinical Trial’s Guide to Responsive Search Ads Author: tdower Posted: October 3rd, 2018 Categories: The next chapter in the Google Ads saga is responsive search, which allows clinical trials to test the most effective headlines and descriptions for patient recruitment. A Beginner’s Guide to PPC for Clinical Trials Author: tdower Posted: August 8th, 2018 Categories: Ready to boost clinical trial enrollment through paid search advertising? Follow these six simple steps to implement an effective pay-per-click campaign. Bringing Your Clinical Trial Recruitment Strategy Into the Digital Age Author: Posted: November 15th, 2017 Categories: Learn how to lower clinical trial recruitment costs and speed up enrollment timelines with digital advertising. Considering eRecruitment for Your Clinical Trial? Here’s What to Look for In a Vendor Author: Posted: April 5th, 2017 Categories: Digital advertising for clinical trial recruitment is a no-brainer – but your degree of success largely depends on the quality of your vendor.
Archive: Search Engine Marketing How Google’s BERT Update Will Impact Clinical Trial Recruitment Author: Posted: December 19th, 2019 Categories: Google is updating its search algorithm in a big way. What does this mean for sponsors and CROs? Digital Marketing Strategies for Recruiting Patients for Alzheimer’s Clinical Trials Author: Posted: September 25th, 2019 Categories: As more older adults embrace the Internet, sponsors and CROs should consider using digital marketing to recruit Alzheimer’s patients for clinical trials. Could Content Marketing Be the Key to Increasing Clinical Trial Enrollment? Author: Posted: March 27th, 2019 Categories: Clinical trials have yet to fully embrace content marketing, but a well-executed strategy can make all the difference in patient recruitment. What Makes Potential Patients Click on Clinical Trial Search Ads? Author: Posted: January 9th, 2019 Categories: Learn what makes some clinical trial search ads a flop and others a success. Use Search and Social Media Ads to Recruit Patients for Rare Disease Clinical Trials Author: tdower Posted: November 7th, 2018 Categories: Meeting recruitment goals is incredibly challenging for any clinical trial, but it’s even more so when fewer than 200,000 people nationwide are potential candidates, as is often the case for rare disease studies. For Great Ads, Tap into Patient Motivations for Joining Clinical Trials Author: tdower Posted: October 10th, 2018 Categories: Understanding your audience’s motives leads to better marketing. Here are some of the common reasons people choose to join clinical trials, and how CROs and sponsors can use patients’ motivations to build effective ad campaigns. The Clinical Trial’s Guide to Responsive Search Ads Author: tdower Posted: October 3rd, 2018 Categories: The next chapter in the Google Ads saga is responsive search, which allows clinical trials to test the most effective headlines and descriptions for patient recruitment. A Beginner’s Guide to PPC for Clinical Trials Author: tdower Posted: August 8th, 2018 Categories: Ready to boost clinical trial enrollment through paid search advertising? Follow these six simple steps to implement an effective pay-per-click campaign. Bringing Your Clinical Trial Recruitment Strategy Into the Digital Age Author: Posted: November 15th, 2017 Categories: Learn how to lower clinical trial recruitment costs and speed up enrollment timelines with digital advertising. Considering eRecruitment for Your Clinical Trial? Here’s What to Look for In a Vendor Author: Posted: April 5th, 2017 Categories: Digital advertising for clinical trial recruitment is a no-brainer – but your degree of success largely depends on the quality of your vendor.
