Social Media Patient Recruitment Insights

All Recruitment Insights

Should Sponsors and CROs Advertise Clinical Trials on TikTok?

November 26th, 2019

With the right approach, TikTok can build brand recognition and help new audiences, including potential patients, connect with clinical trials.

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Boosting Patient Outreach for Pancreatic Cancer Clinical Trials

November 14th, 2019

For Pancreatic Cancer Awareness Month, let’s take a look at how sponsors and CROs can connect patients to life-lengthening clinical trials.

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How Are Clinical Trials Addressing the Opioid Epidemic?

September 18th, 2019

From wearables to pain medications that present a minimal risk of addiction, here’s how medical researchers are working to combat the opioid epidemic.

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Have the Benefits of CBD and Medical Marijuana Been Proven in Clinical Trials?

August 14th, 2019

Medical cannabis is getting a great deal of press as a treatment for a variety of medical conditions, but what kind of evidence have we seen…

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The Most Underutilized Pharma Marketing Audience? Caregivers.

February 5th, 2019

Many caregivers make all the financial and practical decisions for patients. It’s time for pharma marketers to understand how caregivers think.

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Use Search and Social Media Ads to Recruit Patients for Rare Disease Clinical Trials

November 7th, 2018

Meeting recruitment goals is incredibly challenging for any clinical trial, but it’s even more so when fewer than 200,000 people nationwide are potential candidates, as is…

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For Great Ads, Tap into Patient Motivations for Joining Clinical Trials

October 10th, 2018

Understanding your audience’s motives leads to better marketing. Here are some of the common reasons people choose to join clinical trials, and how CROs and sponsors…

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Use Google Ads Insights to Improve Clinical Trial Recruitment on Social Media

July 5th, 2018

Marketing channels work best when they work together. Clinical trials can use information gathered from Google to build more effective social media campaigns.

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Digital Advertising Generates High-Quality Patient Leads for Clinical Trial Recruitment

June 27th, 2018

Patients are going online to search for treatment options – here’s how clinical trials can use digital marketing to reach them.

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Study: Only 11% of Clinical Trials Recruit Patients through Social Media

April 18th, 2018

Social media promises to make patient recruitment easier and more efficient for clinical trials – if sponsors and CROs are willing to use it.

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