Archive: Social Media

With the right approach, TikTok can build brand recognition and help new audiences, including potential patients, connect with clinical trials.

For Pancreatic Cancer Awareness Month, let’s take a look at how sponsors and CROs can connect patients to life-lengthening clinical trials.

From wearables to pain medications that present a minimal risk of addiction, here’s how medical researchers are working to combat the opioid epidemic.

Medical cannabis is getting a great deal of press as a treatment for a variety of medical conditions, but what kind of evidence have we seen for these claims?

Many caregivers make all the financial and practical decisions for patients. It’s time for pharma marketers to understand how caregivers think.

Meeting recruitment goals is incredibly challenging for any clinical trial, but it’s even more so when fewer than 200,000 people nationwide are potential candidates, as is often the case for rare disease studies.

Understanding your audience’s motives leads to better marketing. Here are some of the common reasons people choose to join clinical trials, and how CROs and sponsors can use patients’ motivations to build effective ad campaigns.

Marketing channels work best when they work together. Clinical trials can use information gathered from Google to build more effective social media campaigns.

Patients are going online to search for treatment options – here’s how clinical trials can use digital marketing to reach them.

Social media promises to make patient recruitment easier and more efficient for clinical trials – if sponsors and CROs are willing to use it.