Archive: Social Media

Social Media and Clinical Trial Recruitment – New Insights and Best Practices

Posted: March 7th, 2018

Clinical trials are increasingly relying on social media as a patient recruitment engine – but are they utilizing it correctly?

New Study Highlights Pros and Cons of Using Social Media for Clinical Trial Recruitment

Posted: January 31st, 2018

Though the medium presents a few unique challenges, clinical trials stand to recruit new patients and reduce costs through social media.

Bringing Your Clinical Trial Recruitment Strategy Into the Digital Age

Posted: November 15th, 2017

Learn how to lower clinical trial recruitment costs and speed up enrollment timelines with digital advertising.

Answering Questions Surrounding Social Media and Patient Recruitment for Clinical Trials

Posted: October 25th, 2017

Learn why social media is such a powerful patient recruitment engine for clinical trials.

How Digital Advertising Helps Clinical Trials Recruit Elderly Patients

Posted: September 28th, 2017

The clinical trial community still believes that older patients aren’t online – here are some facts and figures to help dispel that myth.

Factoring Socioeconomic and Cultural Considerations Into Clinical Trial Recruitment Strategies

Posted: August 30th, 2017

In order to bolster clinical trial diversity, we first have to understand the existing barriers that prevent it.

Three Reasons Social Media Should Be a Strategic Priority for Clinical Trials

Posted: August 2nd, 2017

Patient recruitment is still major pain point for clinical trials – here’s how social media can help.

Measuring the ROI of Patient Centricity in Clinical Trials

Posted: July 12th, 2017

Patient centricity has become a best practice for the clinical trial industry – but how do you go about measuring the return on patient engagement?

Overcoming Clinical Trial Recruitment Obstacles With Digital Advertising

Posted: April 12th, 2017

As patients become increasingly empowered, sponsors and CROs need to update their recruitment tactics accordingly.

Clinical Trial Recruitment and Online Patient Communities

Posted: October 28th, 2016

How have online patient communities evolved in recent years and how should clinical trial sponsors engage with them?