Archive: Social Media

Clinical trials are increasingly relying on social media as a patient recruitment engine – but are they utilizing it correctly?

Though the medium presents a few unique challenges, clinical trials stand to recruit new patients and reduce costs through social media.

Learn how to lower clinical trial recruitment costs and speed up enrollment timelines with digital advertising.

Learn why social media is such a powerful patient recruitment engine for clinical trials.

The clinical trial community still believes that older patients aren’t online – here are some facts and figures to help dispel that myth.

In order to bolster clinical trial diversity, we first have to understand the existing barriers that prevent it.

Patient recruitment is still major pain point for clinical trials – here’s how social media can help.

Patient centricity has become a best practice for the clinical trial industry – but how do you go about measuring the return on patient engagement?

As patients become increasingly empowered, sponsors and CROs need to update their recruitment tactics accordingly.

How have online patient communities evolved in recent years and how should clinical trial sponsors engage with them?