Digital Advertising Patient Recruitment Insights
Should Clinical Trials Advertise on Podcasts?
Podcast advertising represents an opportunity for clinical trials to connect with a dedicated and engaged listener base.
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Recruit More Patients to Your Clinical Trial with the Right Copy
No matter how important a clinical trial is, the way it’s conveyed to potential patients and their caregivers matters. Use compelling and consistent copy to drive…
How Digital Marketing Helps Clinical Trials Get Better Results from Investigator Sites
Learn how to use digital ad campaigns as a safety net for struggling investigator sites.
How Digital Advertising Helps Clinical Trials Recruit Elderly Patients
The clinical trial community still believes that older patients aren’t online – here are some facts and figures to help dispel that myth.
How Digital Marketing Lowers Clinical Trial Recruitment Costs
Clinical trial costs are skyrocketing with no end in sight – is digital marketing the solution?
Why Using a Local Advertising Agency is Less Relevant in a Digital World
Should medical organizations still rely on local advertising agencies to run their digital campaigns?
Overcoming Clinical Trial Recruitment Obstacles With Digital Advertising
As patients become increasingly empowered, sponsors and CROs need to update their recruitment tactics accordingly.
How Clinical Trials Can Leverage Digital Advertising to Recruit Rare Disease Patients More Effectively
With clinical trial costs on the rise and participant recruitment and retention at an all-time low, it’s time for trial recruiters to embrace new solutions.
Digital Disconnect: Why Won’t Clinical Trials Embrace Online Advertising?
Clinical trial recruiters have been slow to adopt digital advertising best practices, leading to longer enrollment periods and untenably high costs.
Using Digital Technologies to Solve Pharma’s Cost of Care Crisis
The cost of care is skyrocketing. Could big data, the internet of things (IoT), and internet-based technologies be the cure?