Building a Facebook Ad for Clinical Trials, Part II: Design for Success
Design effective, eye-catching Facebook ads to reach your clinical trial recruitment goals.
For Great Ads, Tap into Patient Motivations for Joining Clinical Trials
Understanding your audience’s motives leads to better marketing. Here are some of the common reasons people choose to join clinical trials, and how CROs and sponsors can use patients’ motivations to build effective ad campaigns.
The Clinical Trial’s Guide to Responsive Search Ads
The next chapter in the Google Ads saga is responsive search, which allows clinical trials to test the most effective headlines and descriptions for patient recruitment.
Are Global Clinical Trials Realistic?
As sponsors and CROs face patient recruitment issues, more clinical trials are looking to other countries for willing patients. Here are the benefits and drawbacks to global clinical trials.
Choosing a Digital Marketing Agency for Clinical Trial Recruitment
If you have concerns about patient recruitment and retention, the right digital marketing agency can make all the difference in getting your clinical trial off the ground.
Patients Report Lack of Awareness, Inconvenience as Barriers to Clinical Trial Participation
By incorporating patient feedback and implementing efficient digital marketing strategies, CROs and sponsors can boost clinical trial enrollment.
How Facebook’s Demographic Targeting Changes Affect Clinical Trial Marketing
Starting this fall, Facebook will no longer allow advertisers to target based on racial and ethnic identifiers. Here’s what that means for clinical trials looking to recruit a racially diverse group of patients.
Why Age Diversity Matters in Clinical Trials
Too many clinical trials exclude older patients because of difficult recruitment processes or comorbid conditions. But digital marketing can help round out this critical patient segment.
How Digital Marketing Can Help Clinical Trials Publish Faster
When clinical trials don’t publish, patients don’t get better. Here’s how digital technology, including digital marketing, can help.
