2016 Trends for Digital Recruitment in Clinical Trials
Clinical trial recruiters have an ongoing (and ever-growing) need to find and retain new trial participants. Here are some new digital marketing techniques that are revolutionizing how CROs and program coordinators engage with patients and bolstering the ROI on their marketing spend.
Digital Marketing Lowers Lead Costs for Clinical Trials
Concern about the rising cost of clinical trials has been evident for years. In a 2009 article author Roger Collier cited figures from the Tufts Center for the Study of Drug Development which revealed that the clinical trial costs of drug development alone had increased at least five times faster than pre-clinical costs between the […]
Using eRecruitment Leads to More Qualified Applicants for Clinical Trials
There is a major disconnect between the number of Americans who say they would participate in a clinical trial and those who actually follow through on that premise. In a June 2013 poll on clinical research, Zogby Analytics and Research!America found that over two-thirds (72%) of the respondents would be likely to participate in a […]
Digital Patient Recruitment Tips the Scales for Clinical Trials
In January 2015 a Forbes Pharma and Healthcare contributor posted an article asking the burning question, “How Can We Encourage Participation in Clinical Trials?” In it, author Judy Stone sited many of the statistics which have become all too familiar to those involved in clinical trial marketing today – lack of physician support, astonishingly low […]
How Healthcare Digital Marketing Campaigns Differ from Other Industries
The healthcare industry faces several unique challenges from other industries when it comes to their digital marketing. That may be one of the reasons this industry seems to be lagging behind so many others when it comes to implementing a healthcare digital marketing strategy.
Why Selecting the Right Digital Advertising Vendor Matters for Your Clinical Trial
The value of digital advertising in boosting patient recruitment for clinical trials is undeniable. However, not all digital advertising firms are created equally. Not only do digital advertising vendors have different degrees of experience when it comes to patient recruitment, clinical trials, and the field of healthcare in general, but finding a vendor with the proven […]
Not Using Digital Advertising for Your Clinical Trial Patient Recruitment?
Just under 40 percent of all clinical trials fail to meet their enrollment targets, and more than 10 percent don’t even manage to enroll a single patient, according to a Tufts Center for the Study of Drug Development (Tufts CSDD) Impact Report. In order to avoid an equally ill-fated outcome, e-recruiting is an increasingly important part […]
Communication Counts: 6 Communication Tips for Your Clinical Trial
While clinical trials have the potential to significantly improve public health, their impact can be damaged by inferior or absent communication. Ultimately, the most effective forms of communication convey the scientific value of your trial, mobilize community involvement, and continually inform and update all key stakeholders in order to maintain engagement. Let’s take a closer look at […]
Five Tips to Maximize Patient Recruitment Through Your Clinical Trial Website
Is your clinical trial website doing everything it can be doing to maximize patient recruitment? If it’s like the majority of sites, the answer is probably “no.” But you don’t have to settle for so-so when it comes to building a clinical trial website that not only reaches more potential participants, but also yields significantly […]
