Clinical Trial Marketing: 4 Steps for Getting Started on Facebook
There’s an old adage in marketing that says you have to go where the people are. In days past, patients relied on doctors to provide information about clinical trials, and, often, doctors failed to share this information with their patients. Today, more and more patients are turning to the Internet rather than doctors for information […]
How Recruitment in Clinical Trials Benefits from a Personalized Approach
From studies in the New England Journal of Medicine to this touching report in the American Medical Association Journal of Ethics, studies continue to show that one of the greatest motivators for patient participation in clinical trials is the individual’s desire to be a part of medical breakthroughs and help improve the healthcare system not […]
What Is On The Digital Horizon for Clinical Trial Recruitment?
Although peering into the future can often be an imprecise art, it is helpful to sometimes look down the road at potential strategies that might be able to improve the effectiveness of clinical trial recruitment. Many of these newer approaches will involve online marketing strategies that are beginning to post impressive results in other industries. […]
Clinical Trial Recruitment Considerations for 2015
As a time of reflection, a new year affords clinical trial recruiters the opportunity to look back on what worked well in 2014, and ponder what lies ahead for 2015. Here are some points that will need to be taken into consideration when thinking about strategy changes for the upcoming year:
Steps for Attracting Patient Participants in Clinical Trials
Engaging a broad range of participants is an important step for reliable data collection and usable outcomes. Today’s clinical study standards demand more patient participants and longer commitments. The pulse of the industry is reflected by a plethora of articles from professional sources like the Boston Globe, highlighting the fact that the cost of bringing […]
Why Patients Drop Out of Clinical Trials and What Marketers Can Do About It
Attracting patients for a clinical trial is one thing, keeping them involved from start to finish is another. Clinical trial marketers face the constant challenge of recruiting patients for clinical trials; however, dropouts can jeopardize the results of a trial, wasting valuable resources. For example, in “The Prevention and Treatment of Missing Data in Clinical […]
