Shifting Clinical Trial Recruitment Best Practices in 2017
Advanced data analytics, improved demographic targeting, and patient engagement initiatives should be top-of-mind for sponsors looking to improve clinical trial efficiency in the coming year.
How Clinical Trials Can Leverage Digital Advertising to Recruit Rare Disease Patients More Effectively
With clinical trial costs on the rise and participant recruitment and retention at an all-time low, it’s time for trial recruiters to embrace new solutions.
Why Digital Marketing is an ROI Life-Saver for Clinical Trials
Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike.
Clinical Trial Recruitment and Online Patient Communities
How have online patient communities evolved in recent years and how should clinical trial sponsors engage with them?
Clinical Trial Recruitment Success Demands a Patient-First Approach
In the age of the empowered patient, engagement and education across a wide range of digital platforms is key.
Digital Disconnect: Why Won’t Clinical Trials Embrace Online Advertising?
Clinical trial recruiters have been slow to adopt digital advertising best practices, leading to longer enrollment periods and untenably high costs.
Using Facebook for Clinical Trial Recruitment
Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical trial recruitment.
Empowered Patients Demand Better Engagement from Clinical Trials
As healthcare consumers take more control of their path to treatment, pharma companies need step up their level of engagement if they want to remain competitive.
Shifting Best Practices in Clinical Trial Recruitment
In order to reduce costs while improving enrollment outcomes, clinical trial sponsors need to start thinking outside the box.
