Use Digital Marketing to Combat Patient Fears about Placebos in Clinical Trials
As it turns out, placebos in clinical trials are much less common than people think. So how can CROs and sponsors reassure patients that they will receive treatment?
Keep Clinical Trial Patients Engaged from Recruitment to Enrollment
Turn leads into enrolled clinical trial participants with digital tools that keep patients engaged every step of the way.
Cannabis Clinical Trials Struggle to Gain Momentum in the US
Medical marijuana trials are stalled in the US, but here’s how sponsors and CROs can be ready when those trials are finally possible.
Will Direct-to-Patient Clinical Trials Solve the Patient Retention Problem?
Direct-to-patient clinical trials may offer a solution for patient enrollment and retention woes.
Increasing African-American Enrollment in Clinical Trials through Holistic Recruitment
African-Americans are underrepresented in many clinical trials. Here are three steps CROs and sponsors can take to improve recruitment of minority patients.
Use Search and Social Media Ads to Recruit Patients for Rare Disease Clinical Trials
Meeting recruitment goals is incredibly challenging for any clinical trial, but it’s even more so when fewer than 200,000 people nationwide are potential candidates, as is often the case for rare disease studies.
Report: Patients Know the Value of Clinical Trials, But Not How to Get Involved
A new study reveals that patients want to participate in clinical trials, but few discuss clinical research with their doctors. Fortunately, digital channels offer sponsors and CROs a direct line to patients searching for treatment options.
Building a Facebook Ad for Clinical Trials, Part II: Design for Success
Design effective, eye-catching Facebook ads to reach your clinical trial recruitment goals.
For Great Ads, Tap into Patient Motivations for Joining Clinical Trials
Understanding your audience’s motives leads to better marketing. Here are some of the common reasons people choose to join clinical trials, and how CROs and sponsors can use patients’ motivations to build effective ad campaigns.
