How to Navigate Google’s Crackdown on Clinical Trial Scams
Google is taking steps to ensure that users only see ads for reputable clinical trials. Here’s how sponsors and CROs can navigate these new policies.
Google Is Changing How Cookies Work. What Does This Mean for Sponsors and CROs?
Google recently announced it will phase out third-party cookies. How will this impact sponsors and CROS looking to recruit patients for clinical trials?
Google’s New Policy on Recruiting Patients for Experimental Treatments
In a recent blog post, Google announced that it will prohibit advertising for unproven medical treatments. Here’s what this new policy means for sponsors and CROs.
How Google’s BERT Update Will Impact Clinical Trial Recruitment
Google is updating its search algorithm in a big way. What does this mean for sponsors and CROs?
What Sponsors and CROs Need to Know About iOS 13 and Mobile Ads
Apple’s iOS 13 means changes for Facebook and Google advertising. Here’s how the updates will likely impact patient outreach for clinical trials.
New Click-to-Text Capabilities in Google Ads Offer Exciting Opportunities for Clinical Trials
Google’s new click-to-message ad feature will offer a new means for clinical trials to connect with potential patients.
The Clinical Trial’s Guide to Responsive Search Ads
The next chapter in the Google Ads saga is responsive search, which allows clinical trials to test the most effective headlines and descriptions for patient recruitment.
A Beginner’s Guide to PPC for Clinical Trials
Ready to boost clinical trial enrollment through paid search advertising? Follow these six simple steps to implement an effective pay-per-click campaign.
Use Google Ads Insights to Improve Clinical Trial Recruitment on Social Media
Marketing channels work best when they work together. Clinical trials can use information gathered from Google to build more effective social media campaigns.
