Digital Disconnect: Why Won’t Clinical Trials Embrace Online Advertising?
Clinical trial recruiters have been slow to adopt digital advertising best practices, leading to longer enrollment periods and untenably high costs.
Debunking Digital Patient Recruitment Myths for Clinical Trials: Myth 3
When it comes to clinical trial recruitment, fiction often rules the day. In this series, we debunk some of the most common misperceptions about digital recruitment for clinical trials, and set the record straight with hard facts and actionable solutions.
Debunking Digital Patient Recruitment Myths for Clinical Trials: Myth #2
When it comes to clinical trial recruitment, fiction often rules the day. In this series, we debunk some of the most common misperceptions about digital recruitment for clinical trials, and set the record straight with hard facts and actionable solutions.
Digital Patient Recruitment Tips the Scales for Clinical Trials
In January 2015 a Forbes Pharma and Healthcare contributor posted an article asking the burning question, “How Can We Encourage Participation in Clinical Trials?” In it, author Judy Stone sited many of the statistics which have become all too familiar to those involved in clinical trial marketing today – lack of physician support, astonishingly low […]
Not Using Digital Advertising for Your Clinical Trial Patient Recruitment?
Just under 40 percent of all clinical trials fail to meet their enrollment targets, and more than 10 percent don’t even manage to enroll a single patient, according to a Tufts Center for the Study of Drug Development (Tufts CSDD) Impact Report. In order to avoid an equally ill-fated outcome, e-recruiting is an increasingly important part […]
5 Things to Know About Recruiting E-Patients for Your Clinical Trial
While we are undeniably living in the era of the e-patient, many clinical trial managers remain committed to traditional recruiting methods. Unfortunately, this antiquated approach is not helping struggling enrollment numbers. So what can you do to transform this new breed of healthcare consumer into clinical trial participants? Let’s take a closer look at five […]
Is Social Media Part of Your Clinical Trial Recruitment Strategies?
If you’re struggling with low patient enrollment in your clinical trials, you’re not alone: a staggering 85 percent of drug trials are delayed due to lack of enrollment. With enrollment rates continuing to drop even as more clinical trials are being conducted, the imperative is clear: clinical trial coordinators must seek new approaches in order […]
Why Patients Drop Out of Clinical Trials and What Marketers Can Do About It
Attracting patients for a clinical trial is one thing, keeping them involved from start to finish is another. Clinical trial marketers face the constant challenge of recruiting patients for clinical trials; however, dropouts can jeopardize the results of a trial, wasting valuable resources. For example, in “The Prevention and Treatment of Missing Data in Clinical […]
4 Ways to Raise a Clinical Trial’s Digital Profile
Recruiting patients for a clinical trial is always a marketer’s first priority. As more and more patients are turning to the Internet for information about their health, the same is true about patients looking to participate in a clinical trial.
