How Google’s BERT Update Will Impact Clinical Trial Recruitment
Google is updating its search algorithm in a big way. What does this mean for sponsors and CROs?
Digital Marketing Strategies for Recruiting Patients for Alzheimer’s Clinical Trials
As more older adults embrace the Internet, sponsors and CROs should consider using digital marketing to recruit Alzheimer’s patients for clinical trials.
Could Content Marketing Be the Key to Increasing Clinical Trial Enrollment?
Clinical trials have yet to fully embrace content marketing, but a well-executed strategy can make all the difference in patient recruitment.
What Makes Potential Patients Click on Clinical Trial Search Ads?
Learn what makes some clinical trial search ads a flop and others a success.
Use Search and Social Media Ads to Recruit Patients for Rare Disease Clinical Trials
Meeting recruitment goals is incredibly challenging for any clinical trial, but it’s even more so when fewer than 200,000 people nationwide are potential candidates, as is often the case for rare disease studies.
For Great Ads, Tap into Patient Motivations for Joining Clinical Trials
Understanding your audience’s motives leads to better marketing. Here are some of the common reasons people choose to join clinical trials, and how CROs and sponsors can use patients’ motivations to build effective ad campaigns.
The Clinical Trial’s Guide to Responsive Search Ads
The next chapter in the Google Ads saga is responsive search, which allows clinical trials to test the most effective headlines and descriptions for patient recruitment.
A Beginner’s Guide to PPC for Clinical Trials
Ready to boost clinical trial enrollment through paid search advertising? Follow these six simple steps to implement an effective pay-per-click campaign.
Bringing Your Clinical Trial Recruitment Strategy Into the Digital Age
Learn how to lower clinical trial recruitment costs and speed up enrollment timelines with digital advertising.
