Recruiting the right patients for clinical trials is always a challenge, especially when those patients are underrepresented, underdiagnosed, or difficult to engage due to cultural barriers. This is especially true in therapeutic areas like women’s health and mental health, where patients may not even be aware of their diagnosis or recognize symptoms as treatable conditions.
In this webinar, SubjectWell SVP of Marketing Suzanne Harris interviews our in-house experts Dr. Tobias Kruse, Managing Director, Europe, and Dr. Matthias Roos, Director of Scientific Affairs, who will explore how tailored messaging, strategic platform selection, and dedicated patient support can turn invisible populations into active participants across borders, protocols, and patient profiles.
You’ll learn:
- Which digital platforms and ad formats deliver the strongest results in global trials, and how does cost effectiveness vary by country
- How omnichannel strategies that blend data, services, and tech with personal outreach improve referral-to-consent rates
- Why visibility into real-time data empowers sponsors and CROs to optimize recruitment, even for highly specific criteria
- How to apply these strategies to studies, regardless of the criteria, and bring data transparency and accountability to recruitment programs
Register now to learn patient recruitment strategies that blend data, design, and digital outreach to reach underrepresented populations.
