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Patient Recruitment Insights

February 6th, 2019

How to Start a Clinical Trial Paid Search Campaign

Paid search ads are one of the most powerful ways to recruit patients to your clinical trial. Define your keywords, audience, goals, copy, and budget up front for the best chance of success.

September 26th, 2018

Are Global Clinical Trials Realistic?

As sponsors and CROs face patient recruitment issues, more clinical trials are looking to other countries for willing patients. Here are the benefits and drawbacks to global clinical trials.

August 29th, 2018

Why Age Diversity Matters in Clinical Trials

Too many clinical trials exclude older patients because of difficult recruitment processes or comorbid conditions. But digital marketing can help round out this critical patient segment.