Archive: Clinical Trial Participation

In order to bolster clinical research awareness and participation, trials need to invest in dynamic content marketing and digital advertising.

Patient nonadherence costs the clinical trial industry millions – but innovative new technologies may be able to help.

The second installment in a four-part series on patient centricity in clinical trials – what is it and how can we be doing more to improve outcomes for patients and sponsors alike?

Emerging technologies have the potential to fundamentally alter how patients engage with and participate in clinical trials – is the industry ready for this change?

Clinical trials are still struggling to recruit and retain participants, which results not only in staggering costs for trial sponsors, but also prevents patients from gaining access to new treatments and medications – and the solution could be as simple as candidate education.

Recruiting patients with rare and terminal conditions presents a major challenge for CROs and patient coordinators – but digital marketing techniques can help.

While we are undeniably living in the era of the e-patient, many clinical trial managers remain committed to traditional recruiting methods. Unfortunately, this antiquated approach is not helping struggling enrollment numbers. So what can you do to transform this new breed of healthcare consumer into clinical trial participants? Let’s take a closer look at five

There’s an old adage in marketing that says you have to go where the people are. In days past, patients relied on doctors to provide information about clinical trials, and, often, doctors failed to share this information with their patients. Today, more and more patients are turning to the Internet rather than doctors for information

From studies in the New England Journal of Medicine to this touching report in the American Medical Association Journal of Ethics, studies continue to show that one of the greatest motivators for patient participation in clinical trials is the individual’s desire to be a part of medical breakthroughs and help improve the healthcare system not

Although peering into the future can often be an imprecise art, it is helpful to sometimes look down the road at potential strategies that might be able to improve the effectiveness of clinical trial recruitment. Many of these newer approaches will involve online marketing strategies that are beginning to post impressive results in other industries.